April 5, 2023 3 min read


Altenar Sings Sportsbook Partnership with Playbonds for LatAm

Thanks to a new deal with Altenar, the popular Latin American operator, Playbonds, will deliver sportsbook services to its customers

The leading iGaming software and sportsbook provider, Altenar, expanded its global footprint after announcing a new strategic partnership in Latin America. The company announced Wednesday that it joined forces with Playbonds, a leading online gambling operator within the LatAm region.

Under the terms of the new comprehensive partnership, Altenar agreed to supply its world-class sportsbook solution for Playbonds. Moreover, thanks to the deal, the operator will benefit from the company’s state-of-the-art software solutions. Ultimately, the new deal is expected to help Playbonds significantly strengthen its position within the region.

Thanks to Altenar’s comprehensive offering for sports betting, the operator will be able to deliver live, as well as pre-match odds for the LatAm region. Additionally, the company’s solution covers sports around the globe including basketball, soccer, volleyball, as well as horse racing.

Leveraging those solutions is expected to help strengthen Playbonds’ position in the region and deliver engaging and exciting experiences for its customers. According to Altenar, initially, the partnership will focus on “specific LatAm markets” but in the future, the duo is expected to expand their collaboration further.

The Deal Marks a Milestone Moment for Playbonds

Without any doubt, the new deal will help boost the reach of Altenar. Currently, the company has a presence in 13 important gambling markets around the globe and holds a certification from the MGA, as well as the gambling regulator in the UK, the Gambling Commission. With the latest move, the company further solidifies its position as a go-to provider of software and content for sports betting and online casino operators.

On the other hand, Playbonds is an operator with more than a decade of iGaming experience. Initially, the company launched its services in 2011 and since then, it proved itself as a trusted operator for the LatAm region.

To bring sports betting to our LatAm players is a huge moment for us and to form an agreement with one of the world’s best sportsbooks is a massive landmark for Playbonds.

Pablo Bonifacich, CTO at Playbrands Group

Pablo Bonifacich, Playbrands Group’s CTO, said that the company is delighted to deliver sports betting to Playbonds customers in Latin America. He acknowledged that the partnership marks a milestone moment for the brand and labeled Altenar as a leading sportsbook on a global scale. Finally, Bonifacich predicted that the deal will deliver success for Altenar and Playbonds

We are thrilled to expand further into LatAm’s market and delighted to partner with Playbonds and provide them with our unique and innovative sportsbook.

Antonino Barra, head of sales at Altenar

Altenar’s head of sales, Antonino Barra, also approved the collaboration with Playbonds and said that the company is thrilled to join forces with the LatAm operator. Moreover, he said that the deal further boosts Altenar’s presence in LatAm and predicted it will bring exciting experiences for customers in the region.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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