March 29, 2023 3 min read


Altenar Expands to Bulgaria via BetMarket Content Launch

The new deal helps expand the reach of Altenar's products to new audiences and strengthens the position of BetMarket in Bulgaria

The iGaming software and sportsbook solutions provider, Altenar, announced a new deal, expanding further its European footprint. The company confirmed on Wednesday that via a deal with BetMarket, it expanded further its presence to the regulated gambling market in Bulgaria. The new deal marks an important achievement for Altenar as it continues to expand further into the region and reaches new audiences.

BetMarket is an operator with a rich history in Bulgaria. It was more than two decades ago, in 1997, when the company first launched its services. Although it initially offered slot games and bingo, it has since grown into the sports betting vertical as well. Now, BetMarket offers plenty of wagering options and a variety of betting markets for its players.

Currently, the operator is already live with leading products from Altenar such as virtual sports as well as player props markets. Thanks to the recent deal, the duo is expected to take their business relationship to even greater heights. At the same time, the iGaming collaboration creates new growth opportunities for Altenar, as well as BetMarket.

Partnering with a truly established sportsbook and casino offering such as Altenar’s is a massive step forward for us.

Hristo Markov, product manager at BetMarket

Hristo Markov, BetMarket’s product manager, acknowledged that the partnership with Altenar helps strengthen the company’s casino and sportsbook offering. Moreover, he pointed out that the collaboration represents a major achievement for BetMarket. Finally, Markov predicted that the deal will help boost BetMarket’s presence and deliver thrilling and engaging content for the company’s customers.

The Company Continues to Grow

Currently, Altenar has a presence in 13 different jurisdictions. The company holds certification from the MGA and the UKGC and is continuously growing the reach of its sportsbook products with new partners.

Last year, the company was recognized within the gambling sector after securing multiple awards. Altenar won prizes from the Baltic and Scandinavian Gaming Awards, as well as SBC Latin America, EGR Italy and the MiGEAs.

We are delighted to have expanded our presence in Bulgaria as it is an exciting and vast market for us.

Aggelos Stravelas, account manager at Altenar

Aggelos Stravelas, an account manager at Altenar, explained that the company is excited to boost its presence in the market in Bulgaria via the new deal. He acknowledged that the Balkan region holds significant potential. Finally, Stravelas pointed out that the deal with BetMarket will enable the company to continue growing along with the operator.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

Leave a Reply

Your email address will not be published. Required fields are marked *