April 24, 2023 2 min read


Altenar Continues LatAm Push via GanaPlay Sportsbook Deal

The new deal is expected to fuel the growth of the sports betting operator while at the same time expanding further Altenar's footprint in the region

The fast-growing provider of software for iGaming and sportsbook operators, Altenar, signed a new deal, expanding further its Latin American presence. Under the terms of a new collaboration with the experienced and popular sports betting operator GanaPlay, the company agreed to deliver its full multi-channel software.

Announced Monday, the deal will see the operator tap into the extensive software solutions and offering by Altenar that are specifically designed for the LatAm vertical. Per the new collaboration, GanaPlay will access sports betting on virtual sports, as well as lottery and quinielas. The new content deal will also see the operator gain access to international sports betting options such as soccer.

We are thrilled to announce a deal with Altenar to offer our award-winning product to the LatAm markets.

Andres Felipe Clavijo, CEO at Ganaplay

Andres Felipe Clavijo, GanaPlay’s CEO, said that the company is delighted to forge a new deal with Altenar and leverage the company’s products to boost its LatAm growth. He predicted that Altear’s Partial Cashout and Betbuilder solutions will contribute toward GanaPlay’s growth in the region. Finally, Clavijo said: “We’re excited to get started.”

The Deal Is Expected to Help GanaPlay Continue to Grow

GanaPlay has been a part of the market in Central and Latin America for more than 15 years. During that time, the operator accumulated trust and became popular with its offering. Currently, the company offers bets for more than 50 different categories of sports events, a testament to its wide range of offers.

Every month, GanaPlay’s team of 300 experts and analysts helps manage more than 40,000 live games. Now, thanks to the new partnership with Altenar, the operator anticipates growing further its presence within the online gambling vertical. At the same time, GanaPlay anticipates growing within the retail sector by leveraging Altenar’s retail terminal system.

Our sportsbook solution is best-in-class and we are delighted to offer this to our new partner, GanaPlay.

Vasileios Michail, junior account manager at Altenar

Vasileios Michail, Altenar’s junior account manager, shared his excitement about the deal with GanaPlay, acknowledging that the company is excited to deliver its leading technology for the operator. He explained that Altenar seeks to deliver unique experiences and boost player engagement. Finally, Michail said that the company’s technology allows operators to benefit from fan engagement and deliver exciting experiences for its customers.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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