March 23, 2023 2 min read


888 Inks Media Partnership with Wavemaker for UK Brands

The new collaboration helps 888 streamline its media planning efforts for its brands operating within the gambling market in the UK

The gambling industry giant, 888 Holdings, announced a new collaboration with the global media agency Wavemaker. The company joined forces with the media agency in what was lauded as a strategic partnership.

Per the terms of the new deal, 888 Holdings selected Wavemaker as the agency which will be in charge of its multi-million media planning for its UK brands Mr Green, as well as William Hill.

The new collaboration comes after an extensive and competitive selection process. Overall, it has taken seven months for 888 Holdings to select Wavemaker and approve it as the company that will lead the brands’ media strategy in the UK.

The New Collaboration Brings Excitement to Wavemaker

Wavemaker explained in a statement that thanks to the new strategic deal, the company will continue to support the media strategy of the brands. Ultimately, those efforts are expected to help by bringing transformational growth opportunities and keeping 888’s brands at the helm of the market in the UK.

We are thrilled to have retained William Hill and Mr Green, and won 888holdings as a client, following a seven-month competitive pitch process. A big shout out to the team behind this huge win – it wouldn’t be possible without your hard work, dedication and expertise,

reads a statement released by Wavemaker

The media company acknowledged the efforts of its team members that contributed to the process. Finally, Wavemaker thanked its members for the hard work, dedication and expertise that resulted in this strategic collaboration with 888.

Previously, Wavemaker and 72andSynny collaborated with William Hill back in 2019. Now, the new deal builds further that positive momentum and at the same time is expected to boost 888’s operations following the acquisition of William Hill.

The announcement about the strategic deal with 888 comes after only recently, Wavemaker announced the launch of its Media Essentials Certificate. Earlier this week, the company unveiled a brand-new training program that is exclusive for its clients and free. The initiative offers a 12-week course that teaches the participants to better understand how media and marketing works.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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