XB Net Brings North American Racing to Italy via Sisal

Supplier of racing content with wagering pathways XB Net and Italian sports betting operator Sisal teamed up to bring premium North American racing to Italian sports fans and bettors.

Fast-Settling Betting Content

Under the new partnership deal, an extended range of live pictures, data and betting services from more than 60 North American racetracks will be delivered by XB Net to Sisal, to complement the operator’s domestic racing schedule with fast-settling betting markets and boost fan engagement.

“Sisal is a giant brand whose expertise and trademark customer care is best in class. Therefore, it’s a perfect moment to partner with their optimized Italian sportsbook, which has quickly embraced the merits and utility of North American racing.”

Simon Fraser, SVP, International, XB Net

The immersive action brought by a reliable source of betting content has already proved its value to sports betting operators globally, allowing them to retain the attention of their audiences in competitive digital entertainment cycles and generate new revenue streams around some of the most prestigious horse races across the globe.

“During recent lockdowns, our customers soon came to appreciate the fresh excitement and value that US racing brings to their betting experience, providing a trustworthy and regular flow of quick-fire betting opportunities which hit the mark, whether they’re interested in watching one race or the entire card.”

Massimo Temperelli, Managing Director, Betting, Sisal

The agreement with Sisal includes the Pegasus World Cup, two legs of the Triple Crown, featuring the Preakness and Belmont Stakes, as well as the season’s finale at the Breeders’ Cup World Championship from Del Mar racetrack in California.

“Since Italy’s daily domestic racing is primed to transition neatly into high-quality evening meetings stateside, top-class 24/7 programming is now the new normal for our players, thanks to this developing collaboration with XB Net and their expertise in wagering solutions.”

Massimo Temperelli, Managing Director, Betting, Sisal

Expanding Global Footprint

The deal with Sisal followed in the footsteps of several other partnerships XB Net entered with sports betting operators around the world to expand its global footprint.

In February, the premium US racing content provider signed a deal with Australian sportsbook CrossBet for North American racing content to boost the operator’s programming schedule with a steady stream of betting opportunities. XB Net then continued on the same trajectory and entered a similar agreement with LiveScore Bet, the sports betting brand of LiveScore Group.

“Wherever you set your scene in the world, delivering the right content at peak leisure-times remains paramount during a new era of variability for any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring the requisite elasticity for Sisal.”

Simon Fraser, SVP, International, XB Net

Besides entering into new content deals, XB Net signed an extension to an existing agreement with Entain to continue its collaboration with the global gaming group and an improved deal extension with the Breeders’ Cup World Championship.