Flutter Entertainment-owned brand FanDuel announced that tickets for its September Chicago FanFest are now on sale. The one-day event will unite sports fans with music lovers and feature a star-studded selection of performers.
The Event Will Include Various Entertainment Opportunities
The FanDuel FanFest will take place on 10 September at Chicago’s Guaranteed Rate Field stadium. The musical part of the event will feature headliners such as Grammy Award nominee Wiz Khalifa and famous Swedish DJ and producer Alesso.
Guests will have the chance to enjoy FanDuel’s Superstar Showdown, which has famous Chicago sports personalities compete in various physical challenges. These will include connecting 4 basketball, ax throwing, quarterback challenge, and more. Attendees will watch the games live and predict the winner in FanDuel’s free game. Famous athletes like Pro Football Hall of Famer Brian Urlacher and NFL legends Devin Hester and Charles Tillman.
FanDuel’s Senior VP of Brand, Andrew Sneyd, stated that the festival’s goal was to celebrate the brand’s sports betting customers in Illinois.
Between the amazing musical performances… and the legendary athletes…, this event will have something for all.Andrew Sneyd, FanDuel Senior Vice President of Brand
Attendees will also have access to various food trucks and will be able to enjoy activities like trophy photo ops, brand activations, and a pop-up FanDuel Sports Bar and Lounge.
FanDuel Continues to Ride Its Momentum
The FanDuel FanFest marks the brand’s continuing efforts to expand its presence in Illinois. In February, the sportsbook announced its plans to open a new land-based venue at Chicago’s United Center stadium. The two-story space will have all the necessary equipment to provide a thrilling wagering experience. The operator is still working on obtaining an Illinois Gaming Board for its land-based project. In the meantime, FanDuel will host a non-wagering space in the United Center stadium central atrium. It will stream live sports events and help promote the upcoming sportsbook.
The operator is among the top performers in the USA, chiefly due to its deals with various leagues such as the NBA, NFL, MLB, NHL, EPL, WNBA, and PGA. The company has substantially increased its marketing efforts and currently dominates the national TV gambling ads with a 34% share of impressions. It has 17 million current customers and maintains a presence across all 50 states.