August 16, 2023 3 min read


US Integrity Forges New Partnership with Novig

The integrity-facing collaboration comes ahead of the planned launch of the sports betting exchange Novig in Colorado

The leading technology-driven sports betting monitoring company, US Integrity, forged a new comprehensive agreement with the sports betting exchange that will soon launch its services in Colorado, Novig. Under the terms of the new partnership, the company agreed to supply the sports betting exchange with its integrity monitoring services. Judging by a statement released by US Integrity, Novig will access those services through its proprietary dashboard.

Novig is known as a high-frequency sports betting exchange that enables its customers to place wagers against best-in-market odds or set their own odds. The company leverages unique technology from Silicon Valley and Wall Street and uses trading and research to deliver thrilling betting experiences via a fair and seamless platform for the sector.

On the other hand, US Integrity is renowned for its dedication to ensuring the integrity of sports betting markets via extensive monitoring of sports. The company is supported by famous investors such as Las Vegas Sands, as well as SeventySix Capital and has established collaborations with famous sports leagues across the US, along with leading betting operators. The company is currently based in New York, as well as Las Vegas.

The collaboration with Novig comes on the heels of a partnership between US Integrity and the 12 Tribes Colville Casinos. Under the aforementioned deal, the integrity watchdog agreed to power the operator’s three casinos in Washington state, delivering its leading integrity services.

The Agreement Marks an Exciting Moment for US Integrity, Novig

Matthew Holt, US Integrity’s CEO and co-founder, said that the company is thrilled to team up with Novig. He outlined that US Integrity will be glad to deliver its services and power the sports betting exchange. “US Integrity’s mission is to provide conflict-free, best-in-class insights and compliance solutions to our clients,” added Holt.

Moreover, he explained that the company is looking forward to engaging with the team of experts at Novig. Finally, he predicted that the collaboration will strengthen the sports betting integrity and expand the reach of US Integrity.

US Integrity is proud to partner with Novig and as they launch a new innovative platform. Novig, a sports betting exchange is a unique and enhanced alternative to traditional sports betting in the Colorado market.

Matthew Holt, CEO and co-founder of US Integrity

Dan Rosen, Novig’s head of operations, added that the partnership complements the company’s commitment to ensuring the integrity of its platform. “As we build an industry-leading sports betting exchange, our partnership with US Integrity allows us to fortify these foundational elements,” he added. Finally, Holt said that the collaboration elevates the integrity of the sports betting vertical.


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