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Industry
March 10, 2025
YouGov: Bettors, Interested in Subscription-Based Services
According to a YouGov survey, bettors are becoming more and more interested in paying for subscription-based sportsbook services. Many of the 301 bettors who were polled by the international online research data and analytics technology group expressed their openness to pay to receive exclusive offers and more advantageous betting opportunities. The results follow DraftKings‘s launch […]
Poker
January 27, 2025
YouGov Analyzes UK Online Poker, Highlights Key Trends
YouGov, a data agency committed to helping governments and institutions make informed decisions, has reflected on the growth of online poker in the UK, remarking key trends about player behavior. Online Poker Continues to Grow According to YouGov’s latest study, participation in online poker continues to increase year by year, rising from 5% in 2021 […]
Industry
November 26, 2024
YouGov Shares Insights on UK Online Slots Player Behaviors
As one of the most popular forms of gambling activities in the UK, online slots attract young adults between the ages of 18 and 34, who are spending more than £100 ($126) per month, a new report released from YouGov suggests. Online Slots Attract More Young People Compared to Betting, Online Lottery The recent white […]
Industry
April 24, 2024
New Study Unveils the Evolving Habits and Preferences of US Bettors
YouGov, a global research and data analytics firm, has released its highly anticipated US bettor research report, offering comprehensive insights into the behaviors and preferences of American sports bettors. The company is well-renowned for its in-depth studies, offering accurate insights that help various industry stakeholders predict new developments and adapt to user preferences. Trends Highlight […]
Sports
February 7, 2024
YouGov Study Shows Growing Interest in Betting on Women’s Sports
A new survey conducted by the international online research data and analytics technology group with a mission to offer an ongoing stream of “accurate data and insight into what the world thinks,” YouGov, has revealed women’s sports as being equally attractive for both male and female bettors. The study received funding from sports data and […]
Industry
September 28, 2022
YouGov Posts Q2 Report on US Gambling
British international Internet-based market research and data analytics firm YouGov has posted a quarterly report about the state of the US gambling market. According to YouGov, the industry is facing one of its biggest threats yet in the face of the rising costs of living which may affect casinos in the country. YouGov Analyzed the […]
Industry
September 13, 2022
YouGov: Singapore, China, and Spain Oppose Online Gambling Legalization
A new study conducted by YouGov, a data firm, has shown a prevalent opposition to online gambling in Singapore. Nearly six in ten Singaporean adults oppose the idea of the legalization of internet gambling, whether it concerns sports betting or online casinos “Global Gambling 2022: The consumer view in the gambling debate” found. New Study […]
Industry
March 24, 2022
YouGov’s Research Gives ‘Credence to Industry’s Concerns’
A survey conducted by global public opinion and data company YouGov confirmed industry fears that a further tightening of the regulated gambling market in the UK is likely to work in favor of the black market. Regulation is Very Important Conducted across a demographic of UK bettors who had wagered on sports in the previous […]
Industry
November 29, 2021
YouGov: Wealthy Brits Favor Euromillions, More Likely to Take Higher Risk
A new report released by the British market research and analytics firm YouGov unveils interesting details regarding the gambling spent of wealthy Brits. YouGov Reveals Details of a New Research Last week, YouGov released details regarding new research seeking to determine the gambling spent for Brits with different incomes. The analytics firm created three types […]
Sports
October 29, 2021
Match-Fixing Influences Sports Bettors in the UK and US
A poll conducted by international research and data analytics group YouGov in the UK and US revealed slightly different results in terms of what influence match-fixing has on bettors and esports bettors. US vs UK The survey “How does match-fixing influence betting and viewership?” carried out online with 1,200 British and 1,200 US adults discovered […]