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Industry
April 24, 2024
New Study Unveils the Evolving Habits and Preferences of US Bettors
YouGov, a global research and data analytics firm, has released its highly anticipated US bettor research report, offering comprehensive insights into the behaviors and preferences of American sports bettors. The company is well-renowned for its in-depth studies, offering accurate insights that help various industry stakeholders predict new developments and adapt to user preferences. Trends Highlight […]
Sports
February 7, 2024
YouGov Study Shows Growing Interest in Betting on Women’s Sports
A new survey conducted by the international online research data and analytics technology group with a mission to offer an ongoing stream of “accurate data and insight into what the world thinks,” YouGov, has revealed women’s sports as being equally attractive for both male and female bettors. The study received funding from sports data and […]
Industry
September 28, 2022
YouGov Posts Q2 Report on US Gambling
British international Internet-based market research and data analytics firm YouGov has posted a quarterly report about the state of the US gambling market. According to YouGov, the industry is facing one of its biggest threats yet in the face of the rising costs of living which may affect casinos in the country. YouGov Analyzed the […]
Industry
September 13, 2022
YouGov: Singapore, China, and Spain Oppose Online Gambling Legalization
A new study conducted by YouGov, a data firm, has shown a prevalent opposition to online gambling in Singapore. Nearly six in ten Singaporean adults oppose the idea of the legalization of internet gambling, whether it concerns sports betting or online casinos “Global Gambling 2022: The consumer view in the gambling debate” found. New Study […]
Industry
March 24, 2022
YouGov’s Research Gives ‘Credence to Industry’s Concerns’
A survey conducted by global public opinion and data company YouGov confirmed industry fears that a further tightening of the regulated gambling market in the UK is likely to work in favor of the black market. Regulation is Very Important Conducted across a demographic of UK bettors who had wagered on sports in the previous […]
Industry
November 29, 2021
YouGov: Wealthy Brits Favor Euromillions, More Likely to Take Higher Risk
A new report released by the British market research and analytics firm YouGov unveils interesting details regarding the gambling spent of wealthy Brits. YouGov Reveals Details of a New Research Last week, YouGov released details regarding new research seeking to determine the gambling spent for Brits with different incomes. The analytics firm created three types […]
Sports
October 29, 2021
Match-Fixing Influences Sports Bettors in the UK and US
A poll conducted by international research and data analytics group YouGov in the UK and US revealed slightly different results in terms of what influence match-fixing has on bettors and esports bettors. US vs UK The survey “How does match-fixing influence betting and viewership?” carried out online with 1,200 British and 1,200 US adults discovered […]
Industry
August 31, 2021
YouGov Suggests Tailored Gambling Approach to Women
A survey of gambling habits in the UK showed some differences between male and female online gamblers that, if investigated further, may become useful for marketing strategies aimed at improving engagement with women. Disparity between Men and Women YouGov released some insights of a study named “What draws British women to online betting and what […]
Industry
August 23, 2021
YouGov Global Survey: 57% Say Gambling Firms Disregard Harmful Gambling
YouGov has published the results of its annual gambling report looking into 13 markets across the globe. 57% of Respondents Play Sports Betting for Fun The recent International Gambling Report 2021 carried out by YouGov looks into the gambling behavior of players across 13 countries in the world. The report also examines the gambling preferences in terms of gender and across the different generations in India, the UK, Italy, Poland, Australia, Mexico, Denmark, France, Spain, the US, Germany, Sweden and Singapore. […]
Industry
June 16, 2021
UK Majority Wants Total Ban on Gambling Ads
The majority of the UK’s public wants a total ban on gambling ads, and three-quarters of the people surveyed want tighter restrictions nationwide. Majority of People in the UK Want Gambling Ads Banned According to a YouGov survey conducted in the UK, the majority of the 12,000 people surveyed want a total ban on gambling advertisements, and three-quarters of […]