Business
October 23, 2024
BetMGM Enters Third European Market with Swedish Launch
MGM Resorts subsidiary LeoVegas Group announced that it has launched its “international hero brand” BetMGM in Sweden, expanding its global footprint. The move aligns with the group’s ambition to scale the brand in Europe and usher in a “golden era” for the iGaming sector. A Golden Era for Swedish iGaming Sweden has become the third […]
Industry
October 22, 2024
Audit: Spelinspektionen Should Intensify Its Regulatory Efforts
A new report from the National Audit Office (NAO) suggests that the Spelinspektionen is falling short of properly regulating gaming in Sweden. Among other things, the report implied that the regulator isn’t conducting enough inspections. The Spelinspektionen Should Bolster Its Efforts Sweden introduced a licensing system in 2019, paving the way for a modern gaming […]
Industry
October 4, 2024
Sweden Mulls Possible Tax Reduction to Fight Scourge of Illegal Gambling
Swedish lawmaker Carl Nordblom has suggested that the country may indeed be forced to lower its gambling tax, giving operators more leeway to offer a competitive offer that should, in theory, enable licensed operators to combat the black market. Lawmaker Suggests Government to Renege on Gambling Tax This suggestion comes only a few months after […]
Industry
October 2, 2024
Spelinspektionen Says Channelization Rates Improve but Proving It Is Hard
Sweden is grappling with a low channelization rate, indicating that the regulated gambling market is struggling to retain players as offshore operators market aggressively and the industry is constrained by tight advertising rules. According to Spelinspektionen, the channelization rate in the country is improving, indicating that as many as 86% of all active players are […]
Industry
September 25, 2024
Spelinspektionen to Study the Black Market
The Spelinspektionen, Sweden’s gambling regulator, continues its fight to protect Swedish consumers from the harm caused by black market operators. To that end, the authority will now compile a new “situational study” of the situation that will help it in the future war on illegal gambling. The Regulator Aims to Protect the Public In its […]
Industry
September 20, 2024
Social Democrats’ Lottery Accused of Targeting Seniors in Sweden
A lottery that helps raise funds for a political party in Sweden was recently accused of targeting the elderly with the use of forceful tactics to sell tickets. Aggressive Selling Tactics The peculiar case involved the Kombispel lottery, Sweden Social Democrats’ subscription-based lottery that generates proceeds for the political party. Earlier this month, the Swedish […]
Business
August 30, 2024
Svenska Spel Publishes Q2 Healthy Revenue Report
Svenska Spel a state-owned company in Sweden, has published its healthy revenue report for Q2 2024, detailing an increased share of revenue from low-risk consumers. The operator reiterated its commitment to responsible gambling, promising to minimize the money it takes from high-risk players. Svenska Spel’s Healthy Revenue Share Increased in Q2 In Q2 2024, Svenska […]
Industry
August 21, 2024
BOS Asks Sweden to Allow Private Casinos as Casino Cosmopol Closure Looms
The Swedish Trade Association for Online Gambling (BOS), a body representing 18 Swedish gambling companies, has weighed in on the proposed closure of the state-owned Casino Cosmopol in Stockholm. BOS Wants the Government to Greenlight Private Casinos The BOS supported the closure, agreeing with the government’s argument that governments should not operate casinos. However, since […]
Industry
July 5, 2024
Spelinspektionen Bans Small House BV for Targeting Sweden without License
The Swedish Gambling Authority (Spelinspektionen/SGA) announced that it has banned yet another operator over the unlawful provision of gambling to Swedish customers. As reported by the regulator, its action against Small House BV comes as a result of the company targeting the Swedish market. Small House BV operates the bcgame.top, which, the Spelinspektionen said, actively […]
Industry
July 2, 2024
Sweden Implements Gambling Tax Hike to the Industry’s Dismay
On July 1, Sweden has officially increased its gambling tax in spite of the industry’s claims that such a measure would be counterproductive. Originally introduced in 2019, the 18% tax on gambling profits has been replaced with a 22% tax, in line with Sweden’s ongoing reforms. As mentioned, the gambling industry isn’t thrilled about the […]
