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The Latest in loyalty program
Poker
March 21, 2024
Acres Highlights Impact of Advantage Players on Loyalty Programs
Acres Manufacturing Company, a developer of casino tech and loyalty programs, has published a study on poker, which reveals how expert poker players impact the industry’s income. The case study is powered by the company’s Video Poker Analyzer (VPA) product, providing important insights into the ways in which Advantage Players (APs) affect the sector. For […]
Business
January 9, 2024
Sky Bet Alters BOG Policy, Limits Access to Club Members
Sky Bet recently announced adjustments to its best odds guaranteed (BOG) promotion, restricting access to active Sky Bet Club loyalty scheme members. Effective 15 January, customers must stake £30 within the previous week’s qualifying period to avail themselves of this offering. The operator was confident it would remain competitive despite these changes, highlighting the benefits […]
Casino
January 9, 2024
Hard Rock Atlantic City Transitions to Unity Loyal Program
Hard Rock Atlantic City is set to introduce its Unity loyal program today, allowing regular customers to benefit from a variety of promotions. The new program will replace the existing Wild Card program. Unity is a loyalty scheme that is available across Hard Rock’s properties in North America. The unified scheme allows customers to enjoy […]
Casino
September 13, 2023
Mohegan Celebrates a Decade of Rewards with Its Momentum Loyalty Program
Prominent tribal gaming operator Mohegan proudly celebrates the 10th anniversary of its highly acclaimed loyalty program, Momentum. This milestone underscores Mohegan’s unwavering dedication to enhancing the gaming experience for its loyal patrons. The Momentum program has steadily evolved to offer many exclusive benefits and will continue to grow as the operator expands its global footprint. […]
Business
April 24, 2023
PENN Entertainment Replaces Mychoice with PENN Play
PENN Entertainment, an American entertainment company, has launched a new loyalty program, allowing its customers to win a variety of prizes. The so-called PENN Play program will replace PENN Entertainment’s mychoice program. As announced by the operator, PENN Play will expand the ways its 26 million loyalty members can earn and redeem rewards across its […]
Casino
February 16, 2023
Lake of the Torches Casino Chose Passport’s Lush Loyalty
Provider of payment technology and customer engagement solutions Passport Technology announced that Lake of the Torches Resort Casino in Wisconsin has selected the combination of Passport’s rewards platform and player enrollment kiosks. Ready to Spoil Their Partner The selection of Passport’s Lush loyalty and rewards platform and Mira kiosks for the casino resort owned by […]
Casino
October 22, 2020
Caesars Extends Rewards Loyalty Program to Eldorado Resorts
Following the mega-merger by Caesars Entertainment and Eldorado Resorts in July, the new giant Caesars Entertainment extended its rewards loyalty program. The program now includes 18 Eldorado Resorts properties acquired following the mega-merger. Caesars Rewards Loyalty Program Extends with 20% The gaming industry giant Caesars Entertainment has announced the extending of the Caesars Rewards loyalty […]