February 17, 2023 3 min read


Svenska Spel Appoints Anna-Clara Fredriksson as Head of HR

Svenska Spel announced that Anna-Clara, who is currently serving as the HR Director for multiple business areas in Europe and Asia at SAS Institute, will be joining Svenska Spel on May 8, 2023

Swedish gaming company Svenska Spel has appointed Anna-Clara Fredriksson as its Chief Human Resources Officer (CHRO). In her new role, Anna-Clara will be reporting directly to the CEO and will be part of Svenska Spel’s Group Management.

Svenska Spel CEO Highlighted Fredriksson’s Vast Experience in the HR Field

Patrik Hofbauer, the President, and CEO of Svenska Spel, expressed his delight in welcoming Fredriksson to the company. He said that her solid expertise in the tech industry and long experience in leading positions in human resources (HR) would be valuable to the company. Hofbauer added that in her role as CHRO, Fredriksson would be responsible for the important work on the company’s corporate culture and the further development of its HR.

Fredriksson said that she was excited about joining Svenska Spel, a company with a strong brand and a great corporate culture and that she looked forward to continuing to develop the company’s business environment and its important social commitment. She also highlighted that she appreciated Svenska Spel’s sponsorship of Swedish sport and the Group’s role model in sustainable gaming.

Fredriksson emphasized the importance of diversity and how it can be used to foster innovation and continuous development. She said that she hoped to be able to contribute with her experience in HR from different industries and having worked internationally for many years. She added that this had given her valuable insights into the importance of diversity and how best to use this dynamic for innovation and continuous development.

Fredriksson Has Held a Number of High-Profile HR Positions

Anna-Clara Frederiksson’s latest role before joining Svenska Spel was at SAS Institute, a leading software development company, where she spent several years as HR Director for business areas across Europe and Asia. Her experience in leading HR operations in such a fast-paced and dynamic industry is a testament to her competence and versatility as an HR professional.

Throughout her career, Fredriksson has gained valuable insights and expertise from a range of HR roles at esteemed institutions, including Carnegie Investment Bank, SEB, and Telia. These roles have provided her with the skills and knowledge needed to navigate the complexities of HR management in diverse and challenging business environments. Fredriksson is also a career coach and has experience in self-employment. It is this unique set of skills that Anna-Clara brings to the table as she joins Svenska Spel.

Fredriksson’s experience will be vital in steering Svenska Spel towards an enhanced organizational culture and greater diversity. Her appointment as the Chief Human Resources Officer is an exciting development for the company, and all eyes will be on Fredriksson as she takes on this new challenge.


Silvia has dabbled in all sorts of writing – from content writing for social media to movie scripts. She has a Bachelor's in Screenwriting and experience in marketing and producing documentary films. With her background as a customer support agent within the gambling industry, she brings valuable insight to the Gambling News writers’ team.

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