September 9, 2021 2 min read


Strive Receives License Approval in Colorado, First US Entry for Company

Colorado approves Strive Gaming as a licensed operator of PAM systems and B2B supplier in the state. 

Strive Breaks Ground in Colorado Following License Approval

Strive Gaming has become the latest industry company to join the fast-developing US gaming and betting market, with the firm obtaining its first license in the country and the state of Colorado.

The Colorado Limited Gaming Control Commission reached a verdict that the player account management (PAM) supplier is fully prepared to service the market and provide local operators with the necessary tools to run a legitimate gaming product. 

In other words, Strive Gaming can now sign B2B partnerships with any of the available and licensed operators in the Centennial State, providing them with its platform. A first for Strive Gaming, the company doesn’t intend to stop here, citing momentum in its operations and determination to expand quickly throughout the North American gambling market.

Commenting in an official press release, Strive Gaming CCO and President Damian Xuereb touted the company’s ability to deliver on its promises. “We have fantastic momentum at the moment, over-delivering on every single promise we’ve made internally and externally,” stated Xuereb. 

Xuereb reminded that obtaining this license was only a stepping stone for the company to continue and deliver on its product offering in key markets in the region, citing both US and Canada as focal points of Strive Gaming’s expansion in North America. 

Strive Gaming vowed to enter the North American market earlier this year, a promise it has upheld with the latest development. Strive has also recently added Jesse Cary as its chief technology officer. 


Luke is a media graduate who is looking to build upon his experiences from his strong love of sports betting and casino games which started during his first year of college. His fresh mindset always brings new content ideas to the team and his editorial skills will continue to grow with the help of the upper management team at

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