Sportradar will undergo a company-wide reorganization of its operations in order to take on a more regionalized approach that will boost future growth

New Structure Will Allow for Closer Connection With Regional Customers

Sports data intelligence provider Sportradar has announced major changes to its global executive team in search of a more regionalized approach. The new structure seeks to enable the company to focus on its end markets. The reshuffle will be effective from 1 January 2021 and will result in eight executives reporting to Carsten Koerl, who will continue in the position of group CEO.

Koerl will be supported by three regional CEOs –  Arne Rees (North America), Werner Becher (UK/EMEA and LatAm), and Eduard Blonk (Asia Pacific, APAC). Rees will be based in New York, Becher will perform his duties primarily from Vienna and Blonk will be based in New York too.

Blonk, who previously served as managing director of global sales, will also assume the responsibility of the chief commercial officer. As part of this role, he will oversee the company’s global sales organization as well as the teams in Sports Content & Partnerships and Integrity Services. Blonk will be supported by Michael Maerz as deputy based in Manila.

Apart from the regional CEOs, the remaining five executives that will report to Koerl are Warren Murphy (chief product officer, Betting & Gaming), Rainer Geier (chief product officer, Sports Entertainment), Ben Burdsall (chief technology officer), Alex Gersh (chief financial officer) and Ulrich Harmuth (chief strategy officer).

“As the leading sports technology and innovation business in sports betting and sports entertainment, Sportradar is fully committed to delivering an unmatched experience to our customers and partners.”

Carsten Koerl, CEO, Sportradar

Koerl added that the new structure will allow the company to be closer to its customers and at the same time leverage its giant global scale. According to the company’s CEO, the reshuffle plays a very important role in the future growth of the business, and Sportradar will continue to strive for the top spot in the industry.

Closing New Partnership Deals

Yesterday, Sportradar announced it has inked a multi-year partnership with Hungry Jack’s National Basketball League (NBL) in Australia. Under the new agreement, Sportradar will be the league’s new international media distributor and OTT partner.

Sportradar recently announced it is teaming up with 888 Holdings PLC to provide the gambling operator with a data and risk management solution, Managed Trading Services (MTS) Return Guarantee for its extensive tennis offering.