August 1, 2023 3 min read


Snapscreen Signs New Agreement with SCCG Management

The collaboration is expected to help expand the reach of Snapscreen's SnapOdds, an innovative-live betting video recognition technology

The premier management advisory firm focused on delivering solutions for sports betting and online gambling operators, SCCG Management, announced a new strategic agreement with the New York and Australia-based technology company, Snapscreen Inc. Details regarding the fresh partnership emerged Monday and see SCCG Management gain access to the innovative-live betting video recognition technology from Snapscreen called SnapOdds.

The new collaboration seeks to help expand the reach of SnapOdds via SCCG Management’s extensive network of partners, delivering the innovative solutions to new markets and audiences around the world. The innovative technology also described as the “Shazam for Sports Betting,” allows sports fans and bettors alike to identify live sports events by taking a snapshot and tapping into in-game betting. The groundbreaking technology, Snapscreen says, can be easily integrated into sports media, sports betting operator platforms and social media, allowing customers a one-step solution to engage in live betting on different global sports events.

Ultimately, the new agreement is expected to help SnapOdds reach new sports betting operators around the globe. The technology focuses on customer engagement and retention and is expected to bring significant benefits not only for sports betting operators but for affiliates and sports media too. According to the developer of the engaging technology, it can be implemented within the front end of different web and mobile apps. Additionally, the SnapOdds technology can also be deployed within a single day for different banner and social media campaigns, reaffirming its flexibility and scalability. Besides boosting engagement, the technology helps revolutionize the way sports fans can interact with their favorite sports.

The Collaboration Brings Excitement to the Duo

Thomas Willomitzer, Snapscreen’s founder and CEO, said that the company is delighted to join forces with SCCG and expand the reach of SnapOdds. “When sports fans use SnapOdds technology, they can’t believe how easy and exciting it is to go from watching a game on TV or Streaming to betting on it,” he added. Moreover, Willomitzer acknowledged the potential of SCCG Management’s extensive network of partners and predicted further growth for the two companies.

The collaboration with Snapscreen Inc. represents a pioneering moment in the sports betting industry.

Stephen Crystal, founder and CEO of SCCG Management

Stephen Crystal, SCCG Management’s founder and CEO, was similarly excited about the agreement with Snapscreen. He predicted that the unique technology will revolutionize the live sports betting vertical, delivering thrilling experiences for fans and bettors alike. Finally, Crystal explained that the collaboration with Snapscreen complements SCCG Management’s commitment to expanding within the gaming vertical thanks to innovative solutions.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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