March 27, 2023 3 min read

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SIS Boosts Esports Growth via Two New Appointments

The recent hires highlight the importance of the esports vertical for the company and seek to strengthen its leadership team

The fast-growing multi-channel supplier of 24/7 live betting services, Sports Information Services (SIS), announced two senior-level hires Monday. The company unveiled it strengthened its esports division by hiring the services of Aaron St Pierre and Jacob Howard. Joining SIS, Pierre was selected for the role of trading manager, while Howard was appointed esports product manager.

The two recent hires come after only recently, the company expanded its presence within the esports vertical. This happened after SIS successfully completed the launch of its esports product for two US states, Colorado and New Jersey. Besides the launch in those states, the company vowed to continue its expansion to additional US jurisdictions, amid significant growth observed within competitive gaming in the country.

SIS’ market-leading product is developed especially for sportsbooks and covers more than 180,000 events annually, delivering around-the-clock content. The company’s esports solution offers bet types familiar to esports and sports bettors, which helps with customer engagement and retention.

Every game covered by the solution includes ESIC-trained integrity referees and features live caster commentary. Moreover, SIS’ esports solution delivers on-screen graphics, as well as unique betting options. Overall, the solution delivers an extensive and engaging experience for current and new bettors and esports fans alike.

The Strategic Appointments Will Help SIS Continue to Grow

Adam Conway, SIS’ head of esports and competitive gaming, said that it is exciting to see Pierre and Howard join the company. He pointed out that the duo brings extensive experience and skills. Moreover, Conway said that Pierre and Howard’s appointment will help strengthen the company’s competitive gaming offering amid further expansion within the vertical.

Finally, the head of esports and competitive gaming noted: “This is a hugely exciting time for SIS, and to make such key hires is a testament to the company and our continued success in creating engaging esports betting opportunities for our partners and bettors alike.”

We are delighted to welcome Jacob and Aaron to SIS.

Adam Conway, head of esports and competitive gaming at SIS

Joining SIS, Howard delivers significant experience within esports. He was previously a part of the leading esports data and odds provider, Abios. At the time, Howard played an important role in the growth of the company and also contributed toward its acquisition by Kambi. His experience includes a leadership-level role with Alphadraft as well.

On the other hand, Pierre also has extensive experience within the trading industry. He has held important roles with sports betting companies as well as platforms over the last decade. Unsurprisingly, SIS selected Pierre as its trading manager, considering his experience within the US esports and sports betting industry.

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William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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