August 20, 2020 3 min read


SG Launches Sports Betting with FireKeepers Casino in MI

Scientific Games launches sports betting and iGaming with FireKeepers casino in Michigan. The recent launch makes FireKeepers the first tribal operator to offer sports betting in the Great Lakes State.

The First Tribal Operator to Offer Sports Betting in Michigan – Firekeepers Casino

Scientific Games the world leader in casino entertainment launches sports betting and iGaming with FireKeepers Casino Hotel in Battle Creek, Michigan. This is the result of a recent bill in the state which legalized sports and online betting. With the recent launch, the casino owned by the Nottawaseppi Huron Band of the Potawatomi (NHBP) becomes the first tribal operator in the state to rollout sports betting.

Furthermore, SG has outlined its plans about expanding across the entire state of Michigan once the regulations allow. Here, we cannot miss to mention that a similar partnership was signed by the company with the Oneida Indian Nation to launch retail sports betting in New York.

According to SG’s statement, the FireKeepers casino is going to benefit from the modular sportsbook solution OpenSports. The solution allows operators to choose both technologies and services that best fit their business. Moreover, FireKeepers casino will receive top of the line iGaming content by SG’s OpenGaming platform. Following the approval of tribal and state regulators, SG will launch its portfolio of slot games for players across Michigan.

FireKeepers at the Forefront of Betting in Michigan

Commenting on the subject here is what Kathy George, Chief Executive Officer at FireKeepers said: “Our goal is to create a 360-degree entertainment experience, and we’re building on the success of our award-winning casino, outstanding dining, entertainment and Four Diamond rated hotel.

She continued by saying that the casino is currently constructing a second hotel tower. George said that the current partnership with SG brings FireKeepers at the forefront of the betting landscape in Michigan. In conclusion she outlined that the company is thrilled to offer sports betting and iGaming with SG.

SG Digital Group Chief Executive, Jordan Levin also shared his positive thoughts. Levin said that SG is incredibly excited to launch with FireKeepers casino. He continued by saying that the company is a leader on the Michigan gaming landscape. “Their large core group of satisfied gamers already have a top-notch land-based gaming and entertainment experience,” added Levin. In conclusion, SG’s group chief executive said that the company is honored to help FireKeepers expand the sports and iGaming player experiences across the state.

SG clearly continues to expand as only recently, the company signed another key partnership. Back in July, SG teamed up with the Malta-based sports book operator Tipico. Under the partnership, SG is going to deliver its OpenGaming product in order to power the iGaming of the betting company.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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