May 7, 2024 3 min read


Responsible Gambling Affiliate Association Unveils New Membership Program

The RGAA was established in 2023 by a group of industry leaders, and ever since, it has remained steadfast in its dedication to fostering integrity and advocating for responsible marketing practices

The Responsible Gambling Affiliate Association (RGAA) announced recently that it will be launching a new membership initiative at SBC Summit North America. With the help of the program, RGAA wants to keep fostering a stronger community of affiliate companies while at the same time prioritizing consumer protection.

RGAA Expands Membership to Strengthen Integrity and Consumer Protection Efforts

Max Bichsel, Chair of RGAA, emphasized the importance of the fresh program, stating: “The launch of our membership program is a pivotal moment for the RGAA as we strive to promote responsible gambling practices and advocate for equitable regulation in the industry. With each new affiliate that joins our ranks, we fortify our efforts to ensure that integrity and consumer protection remain at the forefront of our sector.”

RGAA was founded in 2023 by a consortium of industry giants including Better Collective, Catena Media, FairPlay Sports Media,, Spotlight Sports Group, and XLMedia and since then it has upheld a commitment to promote integrity and responsible marketing practices. 

With this new expansion of its membership rooster, RGAA wants to enhance its influence and build upon the foundation of the goals set by its initial members. New affiliates can reap the benefits of united representation in the gaming industry and will be able to access a wide range of resources such as regulation updates, educational materials, and tools designed to empower their businesses.

Better Collective CEO Highlights Industry Dedication to Player Welfare

Rasmus Sojmark, CEO and founder of SBC Gaming, also expressed enthusiasm regarding the collaboration, stating: “Last year’s Summit was a huge success and brought together industry leaders throughout North America eager to exchange ideas, collaborate and make lasting change. I am confident that this year will be no different and our collaboration with the RGAA will further elevate the conversation surrounding responsible gambling practices and player protection.”

Members are obliged to make a commitment to upholding responsible gambling standards. This also includes a yearly compliance audit. The membership also means that all participants receive the esteemed RGAA Standards of Excellence certification, which shows the member’s dedication to championing responsible gambling marketing and advertising practices, and safeguarding consumer interests.

Marc Pedersen, CEO of North America for Better Collective and RGAA board member, underlined the collective dedication to player protection the RGAA propagates and underscored that Better Collective as a founding member has over 20 years of experience in the industry. He further mentioned that he expects many new members to join the RGAA as the organization continues its work to ensure the improvement of safer gambling practices and the protection of players.


Silvia has dabbled in all sorts of writing – from content writing for social media to movie scripts. She has a Bachelor's in Screenwriting and experience in marketing and producing documentary films. With her background as a customer support agent within the gambling industry, she brings valuable insight to the Gambling News writers’ team.

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