ReelPlay and Light & Wonder Extend Existing Deal With Four Years

The leading provider of content and developer of gambling products, Light & Wonder, confirmed it extended its existing partnership with the iGaming supplier, ReelPlay. Announced Wednesday, the new collaboration expands the agreement between the duo for four more years. As a result, Light & Wonder will continue to grow the reach of games provided by ReelPlay to new players and operators across the globe.

The latest partnership builds upon a strong foundation. Per the new collaboration, ReelPlay will provide 12 new games annually to Light & Wonder. Those games will be exclusive to Light & Wonder’s aggregation platform on a first-to-market basis.

Currently, Light & Wonder’s innovative aggregation platform offers a wide range of games, including hit ReelPlay titles. Now, under the terms of the four-year deal extension, the aggregator will further propel the reach of games from ReelPlay, delivering unrivaled and engaging experiences.

David Johnson, ReelPlay’s CEO, was excited about the extended partnership with Light & Wonder. He explained that the company is one of ReelPlay’s trusted partners. Moreover, Johnson added that it will be exciting to see the company’s products reach new customers across the globe with the help of Light & Wonder’s cutting-edge aggregation platform.

“We are delighted to have signed this multi-year extension agreement, which will see our games continue to be delivered to leading casino operators all over the world through L&W’s wide-reaching aggregation platform.“

David Johnson, CEO at ReelPlay

According to ReelPlay’s CEO, the extended deal is important for the company as it enables it to distribute its games while developing new and engaging products. Finally, Johnson said that the games provided by ReelPlay are renowned for their quality and are enjoyed by players across the globe.

Light & Wonder Is Excited to Extend Its Deal with ReelPlay

The extended agreement with ReelPlay comes after late last month, Light & Wonder confirmed it expanded its footprint in the United States via its Playzido platform. At the time, the company revealed that its platform secured a business-to-business supplier license from the gambling regulator in Michigan, the Michigan Gaming Control Board. As a result, Playzido was enabled to offer its quality content to regulated gambling operators within the market.

“We have worked closely with ReelPlay for many years. They have established themselves as a flagship partner for Light and Wonder and we are excited to see their continued success.“

Steve Mayes, digital partnerships director at Light & Wonder

Steve Mayes, Light & Wonder’s digital partnerships director, confirmed that ReelPlay was one of the company’s partners for years. Additionally, he praised the quality of their games, explaining that they have established a strong presence within the online gaming sector. Mayes added that Light & Wonder is thrilled to continue this successful collaboration and provide iGaming operators with exclusive access to ReelPlay’s titles that bring unrivaled experiences via unique mechanics.