January 26, 2023 3 min read


Push Gaming Explores New Opportunities with Circus.be

B2B gaming supplier Push Gaming has expanded in yet another jurisdiction with the company signing a new partnership in Belgium

The company has revealed a new content partnership with Circus, which will allow Push Gaming to strengthen its presence in the country and give its content an additional boost. Circus is equally poised to benefit, as it will enrich its gaming portfolio and library with a number of trusted products.

Push Gaming Maintains Presence in Belgium iGaming Market

Players will have the opportunity to experience fantastic titles, such as Mystery Mission – to the Moon, Retro Tapes, Generous Jack, Razor Shark, and Jammin Jars, among others. Circus, which is owned by GAMING1, will benefit not only Belgium, though, as the companies will also collaborate on content for the regulated iGaming market in the Netherlands as well.

Push Gaming has had a very strong 12-month period during which the company was able to sign a string of prominent partnerships, consolidating its position in regulated gambling markets globally. Push Gaming established many collaborations, with the likes of PokerStars, Kindred, and ComeOn Group.

Other partners included 888 and Sky Bet, and this comes on top of numerous other partnerships with third parties, designed to boost the company’s visibility in the gaming sector. Commenting on this fresh opportunity, Push Gaming director of new business and markets, Fiona Hickey, said:

Circus is the leading brand in the Benelux countries and to see our incredible range of games live on its platforms is a fantastic way to finish 2022.

Push Gaming director of new business and markets, Fiona Hickey

Hickey welcomed the opportunity to team up with a company that is fully committed to expanding its reach with excellent iGaming products. Push strives to be a successful brand and supplier in multiple markets, and this collaboration with Circus will pave the road to success in both Belgium and the Netherlands in due time.

Circus.be Looks to Remain a Leading Operator in Belgium

Circus.be’s head of gaming, Jean-Christophe Choffray, was equally pleased with this opportunity, arguing that this new tie-up would allow his company to maintain what he sees as a market edge in jurisdictions where the brand is licensed to operate in.

Push Gaming’s titles will certainly add to the variety available at Circus.be and help companies deliver stronger and better results across the board. “The launch in Belgium has been a great success and we look forward to replicating that in the Netherlands early next year,” Choffray concluded.

In other news, Circus is currently suing TOTO over what it claims to be ”monopolist practices.”


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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