Pragmatic Play Strengthens Sportsbook Offering with New Cricket Options

Pragmatic Play has expanded its cutting-edge sportsbook product with the addition of expanded cricket products in the form of markets and functionalities, among other relevant improvements.  

Thanks to the upgraded offer, cricket markets available at Pragmatic Play now number 10,000 live matches, along with 200 in-play and pre-match betting market options available for a total of 150 competitions.

Pragmatic Play Grows Cricket Offering as It Expands Global Footprint

Pragmatic Play’s cricket offer is one of the most complete and sophisticated ones, offering extensive and ample coverage for bettors and partner operators who want to engage with cricket fans and aficionados.

Commenting on this, Pragmatic Play SVP of Sports Gareth Crook said: “Cricket is one of the most watched sports on television and a staple of many global operators’ in-play offering. Its live, in-play nature makes it a dominant vertical, and our upgraded product ensures operators can capture that demand with the depth and reliability they need.”

The introduction of the improved portfolio is another step towards building a world-beating and robust sportsbook product that partner operators can benefit from.

Pragmatic Play is committed to delivering a content-rich and engaging coverage that appeals to sports gamblers but also strengthens the company’s own standing as a provider of sportsbook solutions.

This new addition to the sports product follows a similar ambitious move by the company, which took place back in October when Pragmatic Play confirmed that it is delivering expansion in data visualization delivery.

Pragmatic Play Delivers Across Numerous Gaming Verticals

The newly introduced pre-match and real-time sports widgets were meant to strengthen player and operator engagement.

Pragmatic Play’s sportsbook product is a fairly new addition to the company’s operational capabilities, and it is the result of the supplier’s commitment to providing its partner operators with a comprehensive experience.

Pragmatic Play also develops live casino, slot games, and bingo products, along with its sportsbook.