April 27, 2023 2 min read


Pragmatic Play Grows Footprint in Mexico with Vívelo24

The prominent supplier of cutting-edge iGaming content has expanded its reach in the Latin American region with a fresh partnership deal

The new collaboration will see Pragmatic Play considerably strengthen Vívelo24’s reach in the Mexican iGaming market, bringing a variety of games to local audiences. The operator is well present in both the Mexican market as well as the Latin American region, making it an ideal partner for Pragmatic’s further ambitions.

Pragmatic Play Strengthens Latin American Presence

Players in Mexico will now have access to a number of excellent games by Pragmatic, including but not limited to Sugar Rush and Gates of Olympus. New releases are also on the cards for local audiences, with The Knight King and Big Bass – Keeping it Reel among some of the most promising new releases on the iGaming market this year.

The company is also deploying its Live Casino solutions, including Sweet Bonanza CandyLand and MegaWheel. The partnership comes on the back of similar arrangements in the region, as the supplier has already secured a string of operator collaborations, with brands such as SA Esportes, MiCasino, FullReto, and others.

Pragmatic Play VP of Latin American operations Victor Arias welcomed the opportunity to see the supplier team up with yet another prominent entity in the market. He hailed the chance to see Pragmatic bring three of its verticals, including virtual sports games, live casino, and online casino games to the market in Mexico and Vívelo’s library.

The Latin American market remains extremely important to us and we’re really excited to continue growing in the region. We look forward to another successful LatAm partnership with Vívelo24 and can’t wait to see the reception to our games.

Pragmatic Play VP of Latin American operations Victor Arias

Welcomed Content Boost for Vívelo24

Vívelo24 director Ignacio Palau was similarly pleased with the opportunity to see his company strengthened by yet another prominent local operator. Palau said that Pragmatic Play has one of the strongest portfolio solutions when it comes to casino games and adds a massive offer to Vívelo24’s library.

“With Pragmatic Play being renowned for their extensive, award-winning offerings, they’re undeniably an industry leader and we look forward to providing players in Mexico with their extremely high standard of games,” the director concluded.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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