Pragmatic Play Adds Bingo to Its Deal with Playbook Engineering

Leading iGaming content provider Pragmatic Play has extended its existing agreement with Playbook Engineering. Under the enhanced deal, the former company will supply the platform provider’s operators with its cutting-edge Bingo product suite.

The content will be rolled out on the Rhino and Star Sports brands, elevating the customer experience. As a result, the operator brands’ players will get to experience a variety of exciting bingo games, such as the beloved 90-ball variant to original titles, such as Drop Pots, Bingo Blast, Diamond Dazzle and the upcoming Animingo.

This builds on Pragmatic Play and Playbook Engineering’s existing relationship that has seen the former party supply its partner with premium slot games and live casino titles. These games are now live with 11 operators in the United Kingdom.

Speaking of the UK market, the current deal will solidify Pragmatic Play’s position in the country’s iGaming sector. The deal follows a similar agreement between Playbook Engineering and Relax Gaming.

Adding Bingo Was a Natural Next Step for Playbook Engineering

Pragmatic Play’s chief operating officer, Irina Cornides, said that the partnership with Playbook Engineering will allow more operators in the UK to tap into the supplier’s exciting bingo products.

Expanding our partnership with Playbook Engineering will bring Pragmatic Play’s exciting Bingo products to a growing list of operators in the UK, where our Slots and Live Casino products have already proved popular with players.

Irina Cornides, COO, Pragmatic Play

Luke Cousins, Playbook Engineering’s commercial director, added that the deal will allow the two parties to continue providing British audiences with exciting games. He praised Pragmatic Play as a provider of content that has an undisputable impact on players. Since Playbook Engineering already offers Pragmatic Play’s slots and live casino games, adding its bingo products to the deal was a “natural next step,” Cousins said.

Given UK players’ love of bingo and Pragmatic Play’s dedication to providing the highest quality solutions, we have no doubt our partnership with Pragmatic Play will continue to flourish with this latest development.

Luke Cousins, commercial director, Playbook Engineering

In the meantime, Pragmatic Play continues to roll out new games each month. The company also offers a variety of live casino titles and bingo games, all available through a single API.

Last month, Pragmatic Play teamed up with iGameMedia, a state-of-the-art sports streaming platform.