December 22, 2023 3 min read


Relax Gaming Partners with Playbook Engineering, Expanding Global Reach

This collaboration further highlights the gambling industry’s interconnected nature as industry stakeholders collaborate to reach new heights

Relax Gaming, the acclaimed iGaming aggregator renowned for its unique content has inked a promising deal with Playbook Engineering, elevating the global betting platform and significantly broadening its offerings. This alliance grants Playbook Engineering’s operator partners access to Relax Gaming’s impressive content repertoire, featuring popular titles like Sloth Tumble, Shark Wash, and Money Cart 3.

Playbook Engineering Solidifies Its Market Position

As a leading global betting platform, Playbook Engineering caters to established brands and newcomers in the industry, providing versatile services designed to make a significant impact. The company offers scalable solutions, including managed services covering trading, compliance, and customer support, tailored to meet diverse business needs and ensure lasting success regardless of the jurisdiction.

Ceiron Jones, head of casino at Playbook Engineering, was excited regarding the partnership, emphasizing Relax Gaming’s stellar content library and industry reputation. He highlighted the positive feedback from brands integrated with Relax Gaming and expressed eagerness about propelling their growth journey with industry-leading content. This move should significantly bolster the company’s competitiveness and help attract new customers.

Relax Gaming is a company we have wanted to partner with for a while now… and we’re keen to make the most of their games.

Ceiron Jones, Playbook Engineering head of casino

This newest development follows several significant high-profile management shifts at Playbook Engineering. June saw the company appoint Ivo Doroteia as CEO, bringing a fresh perspective, combining substantial management experience and a people-focused mindset. The deal with Relax Gaming is a promising sign for the new leadership, marking a significant milestone for the leading platform provider.

Relax Gaming Leverages Its Extensive Offerings

Relax Gaming has cemented its position as a top-tier B2B supplier, receiving accolades such as Casino/Slots Developer of the Year at the SBC Awards and Best Mobile Gaming Software Provider at the EGR B2B Awards. The company’s Dream Drop Jackpot product has garnered praise, earning multiple industry awards and nominations, further validating its position as a market leader.

A recent entry into the competitive New Jersey market after a deal with BetMGM highlighted the supplier’s commitment to delivering innovative and engaging gaming experiences. Relax Gaming CCO Nadiya Attard stated that the company was exploring every opportunity to bolster the scope of its content, lauding Playbook Engineering’s innovative approach and shared values.

We are delighted to partner with such an innovative provider that puts the needs of its partners and their players first, which firmly aligns with our ethos.

Nadiya Attard, Relax Gaming CCO

This partnership signifies a strategic move for Relax Gaming and Playbook Engineering, underscoring their shared vision of enhancing gaming offerings and expanding their presence in the iGaming landscape. The two companies should be able to leverage this mutually beneficial deal to achieve new heights and thrive despite rising macroeconomic pressures and regulatory uncertainties.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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