On November 5, PNG announced the opening of its first Barstool Sportsbook at Ameristar Black Hawk in Colorado.
State-Of-The-Art Sports Betting Facility
Penn National Gaming (PNG) opened its first Barstool Sports facility on November 5 at Ameristar Casino Resort Spa Black Hawk, Colorado.
The first Barstool Sports facility in the US is housed on the second floor of the casino. It features sports betting kiosks, ticket writer stations, a new betting counter, odds boards, and a large video wall. Sports fans and players will enjoy a state-of-the-art sports betting experience, with multiple television screens to follow games and competitions.
Ameristar Black Hawk customers have shown a strong interest in sports betting, as professional and college sports are anchored in the region, according to Sean Demeule, General Manager at Ameristar Black Hawk, said. The casino is ready to welcome visitors all year round, he added.
PNG and Barstool Team Up
PNG President and CEO Jay Snowden said the company expects to open many more Barstool Sports-branded sportsbooks across the country. Each location will “reflect the spirit of the Barstool Sports brand”, with a unique and attractive sports bettings experience, Mr. Snowden said.
PNG and Barstool Sports entered a 40-year strategic partnership in February 2020, with the operator taking a 36% stake, at an estimated $163 million, in Barstool. The sportsbook agreed to exclusively advertise PNG’s products and properties, including the Barstool Sportsbook mobile app, to its national audience. PNG said it will bring its stake up to 50% within 3 years.
“With its leading digital content, well-known brand and deep roots in sports betting, Barstool Sports is the ideal partner for Penn National and will enable us to attract a new, younger demographic, which will nicely complement our existing customer database.”PNG President and CEO Jay Snowden in January 2020.
Penn National Gaming is one of the best-performing companies in the gaming industry, with 41 properties across the US. The company stands out for being the most diverse gaming provider in the country, with retail and online gaming, sports betting entertainment, and live racing. Penn National offers the myChoice loyalty program to over 20 million members, with rewards in all sectors of activity.