PGA Tour, DP World Tour, and PIF Unveil Historic Partnership to Unify Golf

In a groundbreaking announcement, the PGA Tour, DP World Tour, and the Public Investment Fund (PIF) have unveiled their collaboration to establish a new commercial entity aimed at unifying the world of golf. 

Collaboration Aims to Foster Team Golf and Build on LIV Golf’s Success

The primary objective of this alliance is to promote and grow the game of golf globally, ensuring that all stakeholders reap the benefits of a model that maximizes excitement and competition among the top players in the sport. As part of the partnership, PIF will make a significant capital investment into the newly formed entity, which is set to facilitate its growth and success.

The as-yet-unnamed entity plans to implement a comprehensive strategy to expand these combined commercial businesses, enhance fan engagement, and accelerate ongoing growth initiatives. Furthermore, the collaboration aims to focus on the development and promotion of team golf, building upon the success of LIV Golf, which is currently in its second season.

The announcement also marks the end of all pending litigation between the participating parties. Moving forward, the organizations have committed to working cooperatively and in good faith to establish a fair and objective process for players who wish to reapply for membership with the PGA Tour or the DP World Tour after the conclusion of the 2023 season. The criteria and terms of readmission will be determined in accordance with each Tour’s policies.

Additionally, members will contribute with their other collaborations such as DP World Tour’s recently announced partnership with DAZN or the PGA Tour’s cooperation with US Integrity.

Board of Directors to Oversee Golf’s Commercial Operations in Unprecedented Partnership

PGA Tour commissioner Jay Monahan expressed his enthusiasm, stating, “After two years of disruption and distraction, this is a historic day for the game we all know and love. This transformational partnership recognizes the immeasurable strength of the PGA Tour’s history, legacy, and pro-competitive model. It creates an organization that will benefit golf’s players, commercial and charitable partners, and fans.”

PIF Governor Yasir Al-Rumayyan echoed Monahan’s sentiments, emphasizing the commitment to unify, promote, and grow the game of golf worldwide. Al-Rumayyan hailed the partnership as an opportunity to extend and increase the impact of golf while preserving its tradition and storied history.

Under the terms of the agreement, the newly formed entity’s Board of Directors will oversee and direct all golf-related commercial operations, businesses, and investments. The focus will be on creating a cohesive schedule of events that excites fans, sponsors, and all stakeholders.PIF will initially be the exclusive investor, joining forces with the PGA Tour, LIV Golf, and the DP World Tour. Going forward, PIF will have the exclusive right to further invest in the entity, including the PGA Tour, LIV Golf, and DP World Tour. Further details of the agreement will be disclosed in due course as the parties work towards finalizing the terms of this monumental undertaking.