Pariplay Adds SmartSoft Games to Fusion Platform

NeoGames SA subsidiary Pariplay has teamed up with SmartSoft Gaming, reinforcing the Fusion aggregation platform by adding more content from the studio developer. Players will now have the opportunity to experience SmartSoft games delivered directly through Fusion to B2B customers across a number of verticals, such as slots, roulette, keno, and others. The company is also developing a dedicated portfolio of crash games under the name of XGames.

SmartSoft Games Launches with Pariplay Fusion

One of the most popular picks in the XGames portfolio remains JetX, which will now be made available to Fusion customers. More than 100 games are available by SmartSoft Gaming, making the company an important addition to Pariplay’s existing offer. Besides, SmartSoft will use this opportunity as a springboard to pursue the further deepening of its company reach in new markets.

Pariplay’s Fusion platform already sports an impressive variety of games, with some 13,000 available picks delivered by more than 80 suppliers. The platform is built in a way that makes it simple to enhance and drive retention and enhance player value. Pariplay director of partnerships Callum Harris has welcomed this opportunity and said:

SmartSoft Gaming produces a range of innovative and interesting titles across a range of gaming verticals and it is fantastic to be able to bring these onto the Fusion platform.

Pariplay director of partnerships Callum Harris

Harris said that the new games will give a significant boost to Pariplay’s offer and looked forward to how they are received by partner businesses. SmartSoft Gaming head of partnerships Saba Chkheidze joined the conversation and said that Pariplay’s Fusion platform will allow the company to expand its reach further and strike home with new player audiences.

Through Fusion, SmartSoft will be able to continue growing and expanding its offer. “We believe our games have the quality and inventiveness to stand out from the crowd and this alliance with Pariplay will enable us to truly make a mark globally,” Chkheidze said.

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