Cyprus-headquartered international sports betting company Parimatch has expanded its esports footprint through a deal with 00Nation, an emerging esports organization. This has provided the operator with exclusive rights to the 00Nation brand.
00Nation Welcomes Parimatch as a Partner
Esports have cemented their position as one of the fastest-growing verticals in the contemporary betting market. Because of that, sponsorship partnerships between esports teams and sports betting companies have become commonplace.
Parimatch, one of the leaders in European sports betting, has now inked a deal with 00Nation, a fairly young but ambitious esports organization. On October 1, the latter agreed to provide Parimatch with exclusive rights to its brand. As partners, Parimatch and 00Nation will team up to launch various marketing initiatives that “empower and grow” the esports community.
00Nation was founded a year ago and has quickly become a prominent CS:GO organization thanks to its strong roster of seasoned players. The team’s roster is comprised of famous Brazilian CS:GO celebrities such as Epitácio “TACO” de Melo, Marcelo “coldzera” David, as well as professional players such as Olavo “sky” Napoleão, Eduardo “dumao” Wolkmer, Bruno “latto” Rebelatto and the Argentine star Santino “try” Rigal.
Parimatch Is Excited to Grow Its Commitment to Esports
Ricardo Sinigaglia, 00Nation’s head of Americas, praised Parimatch for being one of the first operators to ever realize the potential of esports as a pastime, competitive sport and a betting vertical. Because of that, Sinigaglia believes that this partnership will help the 00Nation boost its popularity and continue to grow as an organization.
We are looking forward to this collaboration and hope it will help us to become an even larger part of the esports community, fueling our growth and success together with the esports lovers.Ricardo Sinigalia, head of Americas, 00Nation
Stepan Shulga, Parimatch Tech’s head of esports, meanwhile added that the operator is delighted to welcome 00Nation to the list of Parimatch’s global partners. Shulga hopes that the agreement will help Parimatch reinforce its presence among the esports community, which it wants to supply with premium esports betting products.
Shulga said that he is looking forward to working with 00Nation and praised the team for its “incredible fighting spirit.” He concluded that the two organizations have plans for many cool activities throughout their collaboration.
A few days ago, Parimatch announced a fourth agreement with a Premier League team ahead of this year’s PL season. Over a month ago, the prominent operator was named as the official betting sponsor of Brazilian CCT broadcasts.