Parimatch Adds BETER Live Casino Games to Innovate Portfolio

Parimatch has struck a new content partnership with BETER Live for the latter’s portfolio of live casino games. As a result, Parimatch will benefit from numerous additions to its own iGaming website, with games such as roulette, blackjack, top card, and baccarat all part of the available library now.

BETER Live Drives Foray in Live Casino Vertical

BETER Live is making quick forays in the live gaming segment and exploring fresh partnership opportunities when it comes to delivering content. Entering the competitive vertical, BETER has decided to push ahead with immersive casino classics and expand the scope of game design.

Regardless, each of the games listed in the live casino portfolio stands out with bespoke design. As a result, BETER Live has adjusted its products to carry the Parimatch signature and create a distinct experience for the operator’s players.  

BETER Live hopes to leverage high-tech, entertainment-first games, the company explains, adding that its live products are created by specialists who focus on bringing an innovative twist to the traditional live casino experience.

BETER Live will provide localized server deployment to guarantee a seamless experience for players, along with a range of complementary languages, high-margin side bets to add to the base game experience, and more. Commenting on this partnership, BETER Live director Anna Vikmane had this to add:

“To see these games go live at Parimatch so soon after launching is a testament to all of our hard work. We can’t wait to see how players receive these games in the next few weeks and months as we continue to develop innovative titles for a global audience.”

BETER Live director Anna Vikmane

Parimatch Happy to See More Quality Live Games Added

Vikmane confirmed that BETER Live has worked long and hard to provide a new sort of live experience that doesn’t replicate existing models but create new ones. Parimatch head of gambling business development Oleh Moroz welcomed the opportunity to be teaming with BETER for a chance to bring fresh live experiences to audiences.

Parimatch, Moroz affirmed, is looking to bring its customers the most technologically-advanced and entertaining products out there. BETER is a great partner for 2022, he added:

“BETER Live have shown us that they’re capable of delivering an industry-defining product that players will love. This is the start of an exciting journey for both of us heading into 2022.”

Parimatch head of gambling business development Oleh Moroz

Parimatch has been shopping around for live casino games for a while now. Previously, the company added new live games by Vivo Gaming.