October 25, 2021 3 min read


OtherLevels to Boost FireKeepers Casino Online Player Engagement

Sports customer engagement platform OtherLevels announced a new agreement with FireKeepers Casino to become its preferred digital engagement partner.

Real-Time Player Data-Based Engagement

The partnership between OtherLevels and FireKeepers Casino will leverage messaging capabilities to engage with a broad spectrum of audience segments utilizing customization by preferences, player value, past behavior and geolocation.

We are proud to work with one of the most respected names in Native Midwest gaming as they expand into online games and sports betting. We look forward to providing FireKeepers with the marketing and player engagement capabilities they need to create better, stronger and longer-lasting relationships with their players in Michigan and beyond.”

Brendan O’Kane, CEO, OtherLevels

Under the new agreement, cross-channel marketing and engagement platform for sports betting and gaming industries OtherLevels will provide web, app, inbox and interstitial messaging for the digital gaming and sportsbook operations of the tribal gambling establishment based in Michigan.

Our players are the focus of everything we do at FireKeepers. We are pleased to partner with OtherLevels to help us engage and connect with our online players, and truly give them a FireKeepers experience.”

Kathy George, CEO, FireKeepers Casino Hotel

An existing integration between Scientific Games Digital, which powers digital gaming content for the tribal gaming venue, and OtherLevels provides a flow of player activity data stream to enable the sports engagement platform operator to engage with players and further enhance player engagement level for FireKeepers Casino’s digital operations.

OtherLevels‘ combination of live game data, user actions and CRM ensures messaging is relevant and complementary to each player’s interests and online gaming experience, helping FireKeepers Casino to build a closer relationship with its players, increase their lifetime value and improve levels of retention.

Favorable Gaming Destination

FireKeepers Casino Hotel in Emmett Charter Township, between Battle Creek and Marshall, Michigan, made customer engagement its top priority since the state legalized online sports betting at the beginning of this year.

Operated by the Nottawaseppi Huron Band of Potawatomi, the casino of the 236,000-square-foot complex opened its doors to the public in the summer of 2009, while the hotel, featuring a 243-room resort-style hotel complete with an indoor pool, exercise facility, a full-service restaurant and a business center, followed suit in December 2012.

The $300-million project, a result of more than ten years of planning, strategy and vision, features over 2,900 slots, 70 table games and a 26-table non-smoking poker room, offering something for every player’s tastes.

Lead Author

With 4 years experience as an analyst, Julie—or ‘Jewels’, as we aptly refer to her in the office—is nothing short of a marvel-worthy in her attention to the forex and cryptocurrency space as she quickly became the first pick to co-pilot education to the masses with Mike.

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