July 7, 2023 3 min read


Novusbet to Leverage Flows’ No-Code Automation Tech

Novusbet said that it trusts Flows to empower it with the ability to effortlessly construct remarkable features and applications

Novusbet, a Cyprus-based B2B sportsbook and PAM provider has unveiled a new partnership with the award-winning no-code automation platform Flows. Under the new deal, Flows will provide Novusbet with its famed no-code platform, allowing the latter company to build innovative features and applications without code.

Novusbet is owned by the Softquo Group, which encompasses Goldenrace, xpress.tech and Spinmatic in addition to the provider. The B2B company is committed to driving innovation and improving the user experience through best-in-class tech.

By integrating Flows’ no-code automation platform into its business, Novusbet will be able to easily develop new features and automate personalized marketing campaigns, promotions and betting options. Flows’ capabilities will ensure a seamless process, removing all technical complexity from the equation. In addition, the no-code platform will provide Novusbet with unparalleled flexibility when it comes to trends.

Flows leverages a single interface and automation tool to accelerate iGaming businesses by simplifying integrations and optimizing workflows. The no-code technology helps its partners streamline processes while saving time and money.

Flows serves as a seamless bridge between systems and technologies, making data flow smoother, automating workflows and enhancing efficiencies. In addition, the company’s unprecedented voice-activated development, Flo, allows Flows’ partners to leverage the power of voice, automation and AI language to create tailored digital products.

Novusbet Expressed Its Trust in Flows

Flows’ director of sales, Domenico Mazzola, said that his team is excited to join forces with Novusbet, which he lauded as a leading sportsbook and platform provider. He added that the partnership attests to the supplier’s trust in Flows’ no-code automation platform.

Mazzola noted that the deal is a great opportunity to “empower Novusbet with the ability to build features and applications effortlessly.”

By leveraging Flows’ innovative automation technology, Novusbet can drive innovation and enhance operational efficiency, resulting in significant time and cost savings. We are excited about the prospects of this partnership and look forward to seeing how Novusbet utilizes our technology to engage its customers and drive a competitive edge within the industry.

Domenico Mazzola, director of sales, Flows

Novusbet’s head of operations, Simone Suppa, also shared his thoughts, saying that he is very enthusiastic about the partnership with Flows. He confirmed that his team trusts Flows to empower Novusbet with the ability to effortlessly construct remarkable features and applications without the constraints of code.

The automation technology, Suppa noted, will “unlock a world of innovation and operational efficiency” for his team.

Suppa concluded: “This partnership holds immense potential, and we eagerly anticipate witnessing how we will use it combined with Novusbet and Xpress.tech platform to captivate our customers and gain a competitive edge in our industry.”

A few days ago, Altenar also secured access to Flows’ cutting-edge platform.


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