July 3, 2023 3 min read


Altenar to Benefit from Flows’ Technology via New Deal

Thanks to a freshly minted partnership, the sportsbook provider will benefit from Flows' no-code integration and automation platform

The provider of no-code integration and automation platform powering online gambling operators, Flows, announced it signed a new strategic deal with the leading Malta-based sportsbook provider, Altenar. Announced Monday, the new collaboration will see Altenar benefit from Flows’ no-code integration and automation platform. Thanks to the new collaboration, the sportsbook provider will benefit from efficiencies and at the same time cut costs related to different processes.

Flows’ innovative technology will enable Altenar to develop new features and benefit from automating personalized campaigns, betting options and promotions. The technology provides efficiency, given that it removes the complexity related to technical procedures.

Additionally, leveraging Flows’ flexible and innovative technology, Altenar will be able to “respond to changing trends without the need for extensive technical knowledge or resources.” Using the provider’s leading technology, the company also complements its growth and mission to deliver innovative, engaging and customized experiences for its growing customer base within the sports betting vertical.

The collaboration marks an important achievement for Altenar as complements its goal for growth through innovation. What’s more, the deal helps expand Flows’ reach. Flows is recognized around the globe with its leading solutions that help businesses grow by simplifying integrations and streamlining important processes. Those leading solutions reduce manual work and other challenges, allowing companies to scale up their operations efficiently.

The partnership with Flows comes after late last month, Altenar confirmed that it expanded further its presence in Sweden after securing a business-to-business license. Awarded from the gambling regulator in the country, Spelinspektionen, the license enabled the company to continue growing and expanding the reach of its services.

The Two Companies Are Excited to Join Forces

Charlie Williams, Altenar’s commercial director, shared his excitement about the latest partnership with Flows. He explained that Flows is an unquestionable leader when it comes to real-time automation and integration. “Player experience and sending the right sporting bets, to the right players, at the right time is critical for our clients’ success,” added Williams.

According to him, the new collaboration will help Altenar continue to grow and bring enhanced experiences for its clients. Finally, Williams said that he is looking forward to the success the deal with Flows will bring.

We are excited to launch our strategic partnership with Flows, who sit at the forefront of integration and real-time automation.

Charlie Williams, commercial director at Altenar

Domenico Mazzola, Flows’ director of sales, was similarly delighted about the partnership with the leading provider of sportsbook software. “It’s an honor and a true testament to what we are building here at Flows to see an industry leader recognize the importance and the benefits that Flows, no-code automation, can bring to the industry,” he said. In conclusion, Mazzola said that Flows anticipates growing its relationship with Altenar in the future.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

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