March 10, 2021 3 min read


MLR Names Genius Sports Group Official Sports Betting Partner

Genius Sports Group, the leading sports data technology company, was named official sports betting partner of Major League Rugby. The partnership granted GSG exclusive betting streaming and sports betting data rights.

Genius Sports and MLR Sign an Exclusive Betting Partnership

Leading sports data technology company, Genius Sports Group (GSG) became an official sports betting partner of Major League Rugby (MLR). The partnership, announced on Tuesday this week, grants GSG exclusive official sports betting data and betting streaming rights.

Consequently, under the agreement, GSG received the rights to capture, manage, and distribute official League data to sportsbooks in North America and Worldwide. With that in mind, the strategic agreement comes days before the MLR 2021 season kick-off on March 20.

CBS Sports Network, FS1, and FS2 are going to air MLR’s matches. On the other hand, games that would not be broadcasted over those channels will be available via live stream on GSG’s leading network of sportsbook partners.

The League Has Utmost Confidence in GSG

MLR commissioner, George Killebrew, acknowledged that the regulated betting market is interested in betting on MLR games. Consequently, the league has taken proactive measures to safeguard the integrity and ensure the transparency of the events. In conclusion, Killebrew said that MLR has “utmost confidence” in GSG to manage the league’s data and deliver it to their sportsbook partners.

We know there is interest in regulated betting on our matches and we have to take proactive measures to safeguard the integrity and transparency of our events.

George Killebrew, MLR commissioner

Currently, GSG is a trusted integrity partner of the English Premier League, the PGA TOUR as well as more than 100 leagues across the globe. Furthermore, under the new agreement with MLR, GSG has also agreed to help safeguard the league from betting-related corruption. The leading sports data technology company is going to accomplish that with the help of its 24/7 bet monitoring system, educational workshops, and more other tools.

GSG Continues to Expand Its List of Partners

Mark Locke, GSG’s CEO also shared his excitement in a statement on Tuesday. He outlined that the MLR is on its way to becoming a “prominent league for rugby fans in North America and globally“. Furthermore, Locke acknowledged that the Wallabies legend Adam Ashley-Cooper and Chris Robshaw, a former England captain are among the players for the upcoming season. In conclusion, he outlined that with the help of technology, real-time distribution, and a network of sportsbook partners, GSG will increase player engagement and connect the league with new fans worldwide.

Our technology, real-time distribution and leading network of sportsbook partners will help to enhance engagement and connect MLR with new audiences worldwide.

Mark Locke, Genius Sports Group CEO

Recently, GSG has been incredibly active, adding more leagues and organizations to its list of partners. Early in February, the company inked an exclusive data partnership deal with Superstar Racing Experience (SRX).

After that, GSG announced that it renewed its long-term partnership with Australia’s Hungry Jack National Basketball League (NBL). Furthermore, GSG has also announced a multi-state, multi-year data partnership with Wynn Bet back in mid-February.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

Leave a Reply

Your email address will not be published. Required fields are marked *