Jackpocket has teamed up with the Minnesota Twins, becoming the official mobile lottery partner for the Major League Baseball franchise. Jackpotet is an established third-party app that enables consumers in the United States to make quick purchases of lottery tickets and its tie-up with the Twins reflects the company’s ambitions to strike home with baseball fans.
First MLB Partnership for Jackpocket
Jackpocket is also launching a number of options for MLB aficionados who want to attend the events in person. To this end, Jackpocket is introducing VIP tickets, field tours, and more unique experiences that will have Twins fans on their toes and give Jackpocket users the opportunity to engage with the app in new ways.
A free lottery ticket will be awarded at checkout for those who choose to use the TWINS promo code, as promised in the official press release discussing the partnership. Commenting on this opportunity and tie-up, Jackpocket CEO Peter Sullivan welcomed the idea for his company to be expanding with baseball fans:
With Opening Day recently behind us, we look forward to bringing Twins fans a new way to play the lottery with this partnership.Jackpocket CEO Peter Sullivan
Sullivan explained that this would be a first for Jackpocket and the company and himself were excited to see how this would translate into better customer engagement and possibly bring in new customers.
Discovering New Possibilities for Both Companies
The partnership was well-received by Minnesota Twins vice president and chief revenue officer Meka Morris:
Jackpocket is a perfect partner for the Twins as we continue to evolve our digital and game-day experiences to meet our fans where they are.Minnesota Twins vice president and chief revenue officer Meka Morris
While this is Jackpocket’s first foray into Major League Baseball, the partnership is hardly the first time Jackpocket has sought out a tie-up with a major sports league in the United States. The company has established ties with the NFL, NBA, and NHL.