September 21, 2021 3 min read


Michael Jordan Increases Investment, Takes Advisory Role at Sportradar

Iconic basketball star and NBA player, Michael Jordan, is taking the role of a special advisor at the Board of Directors at Sportradar. The company unveiled that Jordan will also increase his investment in the company.

Michael Jordan Becomes Special Advisor for Sportradar, Increases Investment

Sportradar, the leading global provider of sports betting and entertainment products and services, announced on Monday that NBA legend Michael Jordan will serve as a special advisor at the Board of Directors of the company. The iconic NBA player, who happens to be an early Sportradar investor, will increase his investment in the company, effective immediately.

As a special advisor for the Board, Jordan will help with management, guidance and strategic counsel focused on the US market. The NBA star will also help with key business initiatives such as product development and marketing activities.

I am looking forward to having a formal role with the company as it begins its next chapter,

said Michael Jordan

Sharing his excitement because of these developments, Jordan said that he invested in Sportradar years before. He was primarily driven by the passion and vision that the company’s CEO, Carsten Koerl, and the team “had for transforming the sports technology industry.” Jordan added that he is looking forward to having a formal role as the new chapter within his collaboration with Sportradar begins. Earlier this month, Jordan joined the company’s directors, executives and lead investors during the NASDAQ ceremony which celebrated the Sportradar’s first day as a publicly-traded company.

Sportradar Is Thrilled to Expand the Collaboration with the NBA Star

Carsten Koerl, global CEO at Sportradar, revealed that Jordan saw the potential of the company as one of the early investors. He added that Sportradar is thrilled to expand its collaboration with the NBA star. Koerl did not miss noting that the company will continue to develop the next level of solutions and offerings that continuously boost engagement within different sports.

Over the past several years, the worlds of fandom, sports betting, and media have converged and, through his accomplishments on the court and in the boardroom, Michael sits at the intersection of these industries,

Carsten Koerl, Global CEO at Sportradar

Sportradar’s chairman of the Global Board of Directors, Jeffery Yabuki, also shared his excitement about the news. He outlined that besides being an iconic figure of all time, Jordan is also a legendary leader. Moreover, Yabuki stressed that the NBA star believes in Sportradar’s “mission to enhance fan engagement through our fully-integrated technology and services platform.” Last but not least, he said that the company is thrilled to have Jordan helping with Sportradar’s business efforts going forward.


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