LSports Becomes ITF’s Official Technology Partner

LSports, a world-leading sports data provider, has minted a new partnership with the International Tennis Federation (ITF). Under the deal, the supplier will serve as the federation’s official technology partner from 2025.

LSports Will Create a Best-in-Class Tennis Product

As the ITF’s official tech partner, LSports will distribute official ITF trading services and data. The multi-year partnership will also see the provider work closely with Infront Sports, the ITF’s official data partner.

As a result, LSports will leverage data from more than 50,000 ITF matches to bolster its tennis product, LSports Tennis Premium. Thanks to online, in-venue and TV scouting, and computer vision, the supplier will collect important data that will be further verified by the company.

Per the multi-year agreement, LSports will deliver advanced, computer-vision-based data to the ITF and the global community of sports betting companies. LSports’ own coverage currently covers over 130,000 fixtures, 2,000 tournaments and 150 betting markets a year.

LSports Hopes to Attract More Operator Partners

Dotan Lazar, LSports’ chief executive officer, said that his team is “extremely proud” of the trust that Infront Sports has put in his company. This, he said, will allow the LSports team to create a best-in-class tennis product.

The official ITF data will help perfect a tennis product that we believe is the best and most cost-effective in the market.

Dotan Lazar, CEO, LSports

Lazar added that the rising data costs and frequent changes of right holders have led to a very loud buzz around tennis. As a result, many sportsbooks are closely following the market, considering their next moves.

Lazar added that the strategic partnership with the ITF and Infront Sports highlights the company’s desire to cement itself as a tennis data leader.

I hope this strategic partnership with Infront Sports signals LSports’ capabilities and intentions and eventually leads them [sportsbooks] to join over 220 of our partners already using our tennis product.

Dotan Lazar, CEO, LSports

Last month, LSports secured a license to offer its services in Peru, positioning it as one of the pioneers in the Latin American country’s fresh gaming and betting sector.