March 8, 2022 3 min read


Live Nation Entertainment to Power Yaamava’ Theater’s Booking

Yaamava’ Resort and Casino has inked a new partnership with the American global entertainment company Live Nation Entertainment. The deal will see the venue benefit from the latter company’s booking services.

Live Nation Will Assist Yaamava’s New Venue

The agreement will see Live Nation Entertainment power the booking services of the Yaamava’ Theater in Southern California – a new venue scheduled to open its doors this spring. The casino owners, the San Manuel Band of Mission Indians, seek to make the theater a venue where decorated artists and actors can perform before a limited audience for a more “intimate experience.”

The Yaamava’ Theater is planned to be able to accommodate 3,000 people but will scale this down to 2,600 during shows with reserved seating only. The venue will have a total of six seating areas for visitors to choose from. Additionally, there will be nine private suites available to people who prefer luxurious seclusion.

Live Nation is a company whose job is to operate and manage ticket sales for live events. Its services have been recognized as some of the best in the sector. This makes the company a suitable partner to Yaamava’ and its ambitions. 

Yaamava’ Is Excited to Provide Customers with Premium Experiences

Rich Best, the president of Southern California for Live Nation, spoke on the deal, saying that his company is honored to be chosen as Yaamava’s partner. He is looking forward to working with the new venue and supporting it with his company’s state-of-the-art booking services. Best is convinced that the partnership holds huge opportunities for the two companies, as well as to all the artists who are going to perform on the Yaamava’ Theater scene. 

Peter Arceo, the general manager of Yaamava’ Resort and Casino at San Manuel, also shared his thoughts. He said that he is thrilled to partner with Live Nation, noting that it is the global leader in live entertainment.

Arceo is happy to join forces with Live Nation and is excited to offer Yaamava’ premium experiences at the unparalleled Yaamava’ Theater:

 “As we expand our entertainment offerings and feature premier artists, we are proud to work together with Live Nation to bring a best-in-class experience to life at our unique, one-of-a-kind Yaamava’ Theater.”

Yaamava’ Resort and Casino general manager Peter Arceo

Yaamava is a name synonymous with customer engagement and innovation. The tribal-owned company has always sought to provide its customers with delightful experiences and connect with them on a personal level. In October 2021, Yaamava’ Resort and Casino held a two-day free-of charge-virtual career fair where it educated the audience on the different areas of work within the gambling industry and what each job’s role is.


Yasmin is an iGaming and gaming journalist with over 10 years of writing about various publications. Her experience spans the entirety of iGaming, traditional sports, as well as online poker. She is well-versed in every aspect of online gaming and her wealth of knowledge provides additional substance to our coverage.

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