- Legal States
Melanie Porter February 6, 2023 3 min read
Light & Wonder Introduces Pioneering Wonder 500 Solution
Light & Wonder has launched its pioneering future-proof Wonder 500 solution for operators via an exclusive Sky Betting and Gaming deal
Light & Wonder’s in-house crew has developed the innovative product for operators in the UK looking for a market-focused suite of fresh content that is created with players in mind.
Wonder 500 to Answer Operators’ Requirements
The leader in cross-platform games and entertainment currently uses advanced technology and distribution solutions, enhanced creativity, and excellent teamwork to tie brick-and-mortar content with content on online channels.
Further working on its goal to build a new world of play, the company has created the new solution as a mix of proven themes and game mechanics. Together, they are meant to provide a fresh approach to casino entertainment that players are expected to make the most of in a safe and responsible manner.
The new Wonder 500 solution has been generated after careful assessments of feedback from operators, as a result of player behavior changes along with the forthcoming cut in the maximum online staking levels.
The pioneering titles will be displayed via the OpenGaming platform known to power the largest network of digital games in the industry. The series will allow players to select a maximum stake level of £2 ($2.41) along with a maximum win capped at 500x the stake. Wonder 500 games will also feature a frequent bonus hit rate that will enable players to enjoy superior entertainment.
The First Wonder 500 Titles to Reach Players in February
Light & Wonder’s operator partner Sky Betting & Gaming has been chosen to exclusively introduce the first Wonder 500 titles games to their players later in February. The list will include games like ROD & ANNETTE GO FISHING, MIGHTY BLACK KNIGHT, and SPARTACUS. More titles will be ready for launch in the upcoming months. The upcoming launch will feature a dedicated promotional campaign with a Prize Draw that will last for 10 days.
Speaking about the Wonder 500 series launch, Light & Wonder’s vice president for game development, Rob Procter, said that the continuously shifting iGaming market in the UK is where operators are faced with different environments, player dynamics, regulations, and challenges. Procter added the company was constantly busy innovating its iGaming content, making it more engaging for players while maintaining responsible gaming at the core of its activities.
Sky Betting & Gaming’s head of content, Eamon Beardsley, spoke about the extended partnership between the two companies, emphasizing Light & Wonder’s focus on players when creating new products. According to Beardsley, this strategy perfectly matches their own approach when it comes to the UK gaming market. Beardsley also called Wonder 500 “a fantastic addition” to Light & Wonder’s portfolio while expressing excitement to introduce the fresh product to its own audience.
In January, Light & Wonder announced that The Twenty-Nine Palms Band of Mission Indians casino would benefit from its technology as a result of a partnership expansion. The provider announced it would integrate its customer loyalty and engagement platform into the casino properties. The list includes Spotlight 29 Casino and Tortoise Rock Casino.
During the same month, Sky Betting & Gaming announced a new partnership with Push Gaming.
After finishing her master's in publishing and writing, Melanie began her career as an online editor for a large gaming blog and has now transitioned over towards the iGaming industry. She helps to ensure that our news pieces are written to the highest standard possible under the guidance of senior management.
Business February 6, 2023