July 11, 2023 3 min read


Kindred Launched Its Proprietary Tech Platform in Pennsylvania

Pennsylvania is a key multi-product market for the company whose Unibet brand has been live in for more than three years now

Kindred Group, a leading gambling company, announced that it has expanded the North American footprint of its proprietary tech platform. The solution is now available in Pennsylvania, enhancing the experience for local clients.

Starting July 10, customers in the Keystone State were able to access the Unibet Casino and Sportsbook apps on the Kindred Platform. As a result of the launch of Kindred’s proprietary platform in the state, customers have access to an enhanced experience, personalized content and products and better analytics.

Pennsylvania is a key multi-product market for the company whose Unibet brand has been live in for more than three years now. The launch of Kindred’s proprietary platform in the state follows the successful launch in New Jersey earlier this year.

Kindred Group is an experienced operator that serves over 30 million customers across 9 brands. The company’s products are available in the United States, Europe and Australia, providing it with an extensive reach. Kindred fields a team of around 2,500 people and holds a variety of safer gambling certifications and accolades.

PA Customers Will Get to Experience a Better Platform

Kindred Group’s interim chief executive officer, Nils Andén, commented on the launch in Pennsylvania, saying that his team is glad that local customers will be able to experience the proprietary Kindred platform.

Andén noted that New Jersey customers were very content with the migration. He teased that his company is eyeing rollouts in extra states.

We are delighted to be able migrate our customers in Pennsylvania onto the Kindred platform. Since launching in New Jersey, our customers have reported enhanced design, navigation and stability. We look forward to rolling out the Kindred platform to further States.

Nils Andén, interim CEO, Kindred Group

In other news, Kindred Group’s Unibet brand just scored a major sponsorship agreement with Leeds United, becoming the soccer club’s official training wear partner. As a result, the brand’s logo will feature on the player’s training kits, increasing its visibility to sports fans. The deal came amid a period of intense scrutiny for sponsorship deals in British soccer.

In late June, the flagship Unibet brand secured Service Organization Controls 2 Type 2 compliance status for the market in Ontario, Canada. The certification followed an extensive probe led by a professional auditor that scrutinized Unibet’s business. The auditor concluded that Kindred meets the Trust Service Criteria of security and processing integrity requirements.


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