October 10, 2023 3 min read


Inspired Entertainment Signs Virtual Sports Deal with NBA

Based on archived footage, Inspired Entertainment’s new digital product will allow fan to wager on fast-paced matchups

Inspired Entertainment, a leading business-to-business provider of gaming, content and solutions, has unveiled a major partnership agreement with the National Basketball Association (NBA). Under this deal with one of America’s biggest sports leagues, the provider will be able to develop an NBA-inspired Virtual Sports game.

Based on archived footage, Inspired Entertainment’s new digital product will allow fans to wager on fast-paced matchups. The Virtual Sports game will provide multiple wagering opportunities, offering familiar sports betting markets, such as money line bets, over/under total score and more.

Under the agreement with the association, Inspired Entertainment will be able to create a product that leverages archived footage to simulate a genuine basketball experience. The new product will also include all 30 team logos, further enhancing the basketball atmosphere.

The agreement with the NBA is a huge milestone for Inspired Entertainment, which will now be able to capitalize on the global popularity of the league and its 30 teams.

The NBA Is Sure Inspired Entertainment Will Create an Exciting Product

Inspired Entertainment’s president and chief executive officer, Brooks Pierce, commented on the new partnership. He expressed his excitement to provide basketball fans across the world with the one-of-a-kind experience of a Virtual Sports NBA game.

Pierce added that the use of archived NBA footage will allow his team to produce an offering that is truly unique. He promised fans fresh gaming experiences that would allow them to stay connected with the world of basketball, even during the off-season.

Our partnership with the NBA allows us to provide an incredible offering that elevates our customers’ brands and expands their reach to millions of basketball enthusiasts worldwide.

Brooks Pierce, CEO, Inspired Entertainment

Kuljeet Sindhar, the NBA’s associate vice president of international gaming & data ventures also commented on the matter, highlighting the growing popularity of virtual sports gaming. He said that his team is very excited to join forces with Inspired Entertainment and provide fans with more realistic action.

Inspired is a leader in this space and will utilize immersive NBA game footage to deliver an authentic NBA experience to reach our fans in new and unique ways and continue to grow our fanbase around the world.

Kuljeet Sindhar, associate vice president of international gaming & data ventures, NBA

Earlier this year, Inspired Entertainment expanded its Virtual Sports agreement with the leading online casino operator bet365. This followed another deal extension with Paddy Power.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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