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The leading gaming company delivering entertaining and responsible gaming experiences for players within different channels, International Game Technology (IGT), strengthened its US presence via a new partnership announced Wednesday. The company revealed it signed a multi-year deal with the Pueblo of Santa Ana tribe, expanding further its footprint in New Mexico.

Under the terms of the new collaboration, IGT agreed to power the Santa Ana Star Casino Hotel in Santa Ana Pueblo with its award-winning IGT PlaySports platform. Besides self-service betting kiosks, the platform delivers trading advisory services, creating strategic advantages for partner operators.

The new deal supercharges the Santa Ana Star Casino’s sports betting operations. At the same time, thanks to the new partnership with the tribe, IGT expands further the reach of its innovative and award-winning products. Currently, more than 80 gambling venues in Canada and the United States, leverage IGT’s IGT PlaySports platform, benefitting from premium betting options.

The Technology Supercharges Santa Ana’s Sports Betting Operations

Joe Asher, IGT’s president of sports betting, outlined that the new partnership will boost the sports betting experiences for Santa Ana Star Casino visitors. He explained that when the venue initially introduced sports betting, it delivered a new form of entertainment.

“Santa Ana Star Casino Hotel knew that adding sports betting would enhance the gaming experiences available to its patrons when it opened its sportsbook several years ago and we are thrilled that the tribe has decided to upgrade its offering by partnering with IGT.“
Joe Asher, president of sports betting at IGT

Now, thanks to the new deal, Asher said that Santa Ana Star Casino is taking the experience to a new level. Finally, he said that IGT remains committed to delivering unique technology for sports betting operators, helping them grow and enhance the experience for their customers.

“IGT offers a scalable and reliable turnkey sports betting solution that Santa Ana Star Casino Hotel deployed to elevate the performance and appeal of our sportsbook.“
John Cirrincione, CEO at Santa Ana Star Casino Hotel

John Cirrincione, Santa Ana Star Casino Hotel’s CEO, added that the new solution from IGT is both reliable and scalable. He predicted that thanks to the new deal, the casino resort will boost the performance of its sportsbook. Finally, Cirrincione acknowledged that thanks to IGT’s technology, Santa Ana Star Casino will deliver engaging experiences for sports bettors.

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Velimir Velichkov

Co-editor

William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

Business April 6, 2023

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