Greentube Expands NJ Foothold with Hard Rock Digital Launch

Novomatic’s Digital Gaming and Entertainment division Greentube has inked a fresh partnership deal with Hard Rock International’s joint venture with gaming industry veterans, launched in December 2020, Hard Rock Digital. 

Through the agreement with the platform “where Hard Rock entertainment and online gaming come together,” Greentube plans to bring its award-winning content portfolio to the people of New Jersey. 

“A Long-Awaited Partnership”

This will be done through Rock Bet’s online casino platform. The news signals Greentube’s latest step toward strengthening its foothold in the US market, with further plans to launch its games in more states underway. 

Greentube’s director of global sales and key account management, Markus Antl, commented on the decision, saying they were “delighted to collaborate with the brand “that is famous and recognizable to people everywhere.” 

Antl also called the New Jersey partnership “a long-awaited one” while expressing their eagerness to introduce their content “to even more players in the state.” 

Hard Rock Bet’s players in New Jersey will gain access to a variety of games from Greentube,  including iconic releases like Diamond Cash: Almighty Kraken, Piggy Prizes: Wand of Riches, and Wild Lines: American Eagle.

This will allow the “leading full-service provider in the online and mobile gaming sector” to leverage Hard Rock Digital’s user base and brand presence. 

Hard Rock Digital’s senior vice president of casino, Grant Williams, also commented on the agreement, saying that Greentube’s “premium content” is yet another reason why players should “Roll With Hard Rock Bet”, along with the “largest selections of games in the market” and “engaging promotions” like their integrated rewards and the Slots Championship that has recently ended. 

Williams also took the opportunity to say that they will keep adding more content “to the over 2,200 gaming experiences” that are already accessible on their “top-rated platform.” 

During this year’s G2E (Global Gaming Expo) that took place between October 7-10 at The Venetian Expo, Greentube launched Tapper Games, its brand new product category that features games like Piñata Blast and Hit Me Baby! and is aimed at catering to players who like 

fast gameplay and more immersive gaming experiences. 

Earlier in the week, we reported on the story of a very lucky player based in New Jersey who won a jackpot of close to $137,000 on the same day they downloaded the Hard Rock Bet app and made a $20 deposit. 

Last month, Hard Rock International, which currently leads Florida’s regulated sports betting market, suggested they might partner with important names like DraftKings and FanDuel in the future.