October 24, 2020 3 min read


GiG to Power Bet Seven’s First Casino Brand in First Half of 2021

GiG has signed a partnership with Bet Seven Online and will power the latter’s first online casino brand, SuperSeven, with its own frontend and managed services in 2021.

Bet Seven Picks GiG to Power First Online Casino Brand Offering

Gaming Innovation Group Inc.  (GIG) has signed a multi-year partnership with Bet Seven Online Ltd, which will benefit from GIG’s dedicated gaming platform, including but not limited to frontend features and engagement tools.

Bet Seven will use GIG’s proprietor solution to power its debutant casino brand, SuperSeven with GIG arranging a fixed fee payment model. According to the official press release, GiG and Bet Seven have struck a three-year partnership with the option to extend the deal at the end of the licensing agreement.

GiG feels confident that partnering with Bet Seven Online Ltd. is the right choice, citing the company’s experience and track record in developing online and offline casino solutions.

Commenting on the launch of SuperSeven, GiG noted that Bet Seven will aim to provide consumers with “an immediate and meaningful reward engine” and a polished overall customer service.

Opening date has been set for the first half of 2021 and it should boost GiG’s own financial results during the second half of 2021. SuperSeven will hold an independent license and remain the exclusive owner of its intellectual property.

GiG and Bet Seven Executive Approve the Deal

Commenting on these developments, Bet Seven Online Chief Executive Officer Christopher de Lima said that he was pleased with the progress made and noted that GiG had the necessary infrastructure to provide the upcoming project with the best solutions.

He also commented on the internal shifts that have happened in order to make the next chapter in the company’s history possible, adding:

“Recruiting Tim Parker as Chief Operations Officer has been pivotal with our aim in developing the right culture with initially a small team who are all highly regarded in the online industry.”

-Bet Seven Online Chief Executive Officer Christopher de Lima

Responding to de Lima’s comment, Bet Seven Online Chief Operations Officer Tim Parker who argued that the company’s extensive research showed early on that GiG would be the best platform and have the most apt tools to help Bet Seven offer the service it wanted to.

“I am really looking forward to launching SuperSeven on the GiG platform and working closely with them to achieve a market-leading position,” Parker concluded on a positive note.

GiG’s own chief executive, Richard Brown, praised the efforts put in the development of the SuperSeven brand and Bet Seven Online’s track record as a company that has carved a name for itself in the casino business.

Brown was pleased that Bet Seven has opted for GiG’s frontend technology, managed services, and overall infrastructure to power the entire offer. “We are looking forward to a long term and successful relationship with our new partner,” Brown concluded.

GiG has been involved in several high-profile partnerships recently. The company teamed up with Casumo in July to power Pay N Play casinos, and the company expanded in online poker through the acquisition of Playtech’s dedicated iPoker network in May.

In a similar vein, GiG teamed up with PokerStars in February to help the world’s leading online poker website meet affiliate standards.

Lead Editor

Mike made his mark on the industry at a young age as a consultant to companies that would grow to become regulators. Now he dedicates his weekdays to his new project a the lead editor of GamblingNews.com, aiming to educate the masses on the latest developments in the gambling circuit.

Leave a Reply

Your email address will not be published. Required fields are marked *