May 10, 2024 3 min read


Games Global Strikes Exclusive Branded Slots Partnership with UFC

This newest strategic collaboration marks another exciting milestone in the company’s ambitious plans for the US gaming market

Games Global, a leading provider and distributor of iGaming content, has secured an exclusive partnership with UFC, the world-renowned mixed martial arts organization, to develop branded slot titles inspired by the renowned sports brand. Games Global can use its proven expertise to leverage this collaboration, developing industry-leading themed content.

The UFC Boasts an Extensive Fanbase

Under the terms of this new agreement, Games Global will create a series of unique UFC-themed slot games over three years. The first title is set for release in July of this year, following an exclusive soft launch slated for May. UFC will actively promote and support the game launches through its extensive global marketing ecosystem.

Tracey Bleczinski, senior VP of licensing at UFC, emphasized the organization’s commitment to engaging its passionate fanbase. She was confident the games would resonate with fans worldwide, lauding Games Global’s track record of success. Bleczinski noted the UFC was proud to work with such a renowned company, expecting a top-tier slot experience.

This exciting new partnership with Games Global allows us to… bring the intensity and energy of the Octagon to life through unique UFC-themed slot titles.

Tracey Bleczinski, UFC senior VP of licensing

UFC boasts a massive global following, with over 700 million fans and approximately 260 million social media followers, ensuring Games Global’s new content will receive excellent exposure. The organization hosts over 40 live events annually in prestigious arenas worldwide, providing the developer with plenty of content to inspire its upcoming slots.

Games Global Will Utilize Its Substantial Expertise

Given UFC’s vast fanbase, which closely aligns with Games Global’s target audience, the partnership presents numerous collaboration opportunities. Both parties aim to attract new players and fans through the upcoming innovative game titles. Success here could pave the way for further collaborations, leveraging the two companies’ shared values and customer-centric approach.

This milestone partnership closely follows Games Global’s recent $100 million NYSE IPO announcement, cementing its position as a leading North American supplier. Andy Booth, the company’s chief product officer, noted that partnering with one of the world’s most popular sports brands would allow Games Global to showcase its excellent titles and engage with fans worldwide.

This exclusive deal allows us to develop UFC-themed online slots for millions of UFC fans who share our passion for action and excitement.

Andy Booth, Games Global chief product officer

The collaboration between Games Global and UFC continues the trend of iGaming companies joining high-profile sports organizations to take advantage of their shared synergies. With Games Global’s first UFC-themed title set to launch soon, fans can expect an immersive gaming experience infused with the excitement and adrenaline of mixed martial arts.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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