FunFair Games has announced the appointment of Carlo Cooke as its new commercial director. This marks the latest high-profile addition to the buildup of executives that have been joining the company in recent weeks as FunFair seeks to take its product globally and boost awareness for its innovative games.
FunFair Seeks to Bolster Executives Team
As the company seeks to introduce more meaningful and impactful structural changes, Cooke comes in to help FunFair make the transition and continue to deliver on high-quality gaming products. In his new position, Cooke will lead the business efforts to sustain its growth and increase its presence in important markets.
Content will be a priority for Cooke and FunFair as well, as the company is keen to have its games introduced to broader audiences. Cooke has already served similar stints with other companies, including Red Tiger, Spearhead Studios, and William Hill, which puts him in a unique position to leverage this knowledge and expertise and push FunFair’s content development.
He previously worked as commercial director for All41 Studios, another well-established game developer. FunFair Games has naturally welcomed Cooke’s appointment. Company CEO Mark McGinley, who recently stepped into the job, said that Cooke’s hiring was an important part of the growth strategy and road FunFair had embarked on.
FunFair Games has been laser-focused on developing a new generation of games focusing on the multiplayer experience and making it possible for people to enjoy gaming in a new and compelling way online.
Immersive and social constructs have been at the very crux of FunFair Games’ products, making them some of the most worthwhile options available to consumers these days. McGinley had this to add:
“We’re thrilled to have Carlo join us as our new Commercial Director, as he brings with him a substantial amount of industry experience and know-how.”FunFair CEO Mark McGinley
Multiplayer Games and the Future of Gambling
McGinley welcomed the appointment and expressed confidence that Cooke would help the company deliver its products to a new generation of players around the world. Commenting on his appointment, Cooke, commercial director at FunFair Games also added a few words.
He shared his excitement to be joining FunFair and be a go-to team member. Cooke shared his high hopes and expectations of the multiplayer games vertical and his expectations that this type of gaming will be one of the leading ones moving forward in igaming.
“’m looking forward to seeing how we can further establish ourselves as a leading brand focused on delivering premium non-traditional,” he added. If you are keen to meet with Cooke or McGinley, you can do so on May 24 – May 26 at CasinoBeats Summit 2022.