August 11, 2023 2 min read

likes: Names Jose Mourinho Brand Ambassador

The new activation is expected to bring unique content and soccer branded games for fans of the sport

The freshly launched betting, media and soccer platform,, announced a landmark collaboration with one of the most recognizable faces in soccer. The company confirmed that it joined forces with the famous AS Roma manager and soccer legend, Jose Mourinho. Under the terms of the recent collaboration, the former soccer pro was designated as a Brand Ambassador for

The company described the latest collaboration as a significant milestone within the soccer and iGaming vertical. Per the new collaboration, the duo agreed to deliver thrilling content that will cater to soccer fans and bettors alike.

The new agreement is expected to propel’s global footprint, which has already established its real-money gaming services in several markets where the sport is significantly popular. To elevate the experience for bettors and sports fans too, the new collaboration will see Mourinho participate in different activations such as articles.

Those articles are going to be released monthly and will be exclusive to, delivering interesting stories from the former professional soccer player. The exclusive content will cover Mourinho’s personal life, as well as unique moments from his extensive career within the sport.

The Soccer Icon Is Thrilled to Join

Besides articles that will deliver valuable insights into the soccer world, the collaboration will deliver more activations. Mourinho and agreed to deliver soccer games, that are expected to bring further exciting moments for fans of the sport.

Football has been my passion and my life, and I am delighted to be associated with the category-defining platform as their Brand Ambassador.

Jose Mourinho, Brand Ambassador for

Sharing his excitement, Mourinho that it is thrilling for him to join the fast-growing platform as its Brand Ambassador. He acknowledged his extensive career in soccer, saying that it was a passion of his life. Finally, Mourinho added: “Together, we aim to redefine football-themed online entertainment, offering fans an experience like no other.”

We are thrilled to welcome José Mourinho to the family.

Elias Gallego, VP of business development at

Elias Gallego,’s VP of business development, was delighted to see Mourinho become the company’s ambassador and welcomed him to the team. Finally, the VP of business development predicted that the collaboration with the soccer icon will deliver unique content and exciting moments for its customers.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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