- Casino
- Bitcoin Casinos
- Blacklist
- Real Money Casinos
- Reviews
- Strategy Guides
- Sweepstakes Casinos
- US Online Casinos
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- Georgia
- Florida
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Massachusetts
- Maryland
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Pennsylvania
- Texas
- Slots
- Free Slots
- 88 Fortune Frenzy
- A Christmas Carol
- Bandits and Bounties
- El Mariachi
- Fire & Steel
- Gifts from Santa
- It Came from Venus
- Legend of Azteca
- Legend of Horus
- Love Beach
- Mafia Family
- Ogre Empire
- Once Upon a Time
- Project Space
- Riches in the Rough
- Sheriff vs Bandits
- Take the Kingdom
- The Curious Machine
- The Defenders
- The Wild Show
- Viking Voyage
- Wilds of Fortune
- Ancient Slots
- Animal Slots
- Asian Slots
- 15 Dragon Pearls
- Buddha Fortune Hold and Win
- Cai Hong
- Dragon & Phoenix
- Dragon Kings
- Empire of Riches
- Journey to the West
- Lucky Macau
- Make You Rich
- Moon Sisters Hold and Win
- Mr. Macau
- Mythical Creatures
- Oriental Flower
- Prosperous Bloom
- Storm Lords
- Super Rich God Hold and Win
- Thai Blossoms
- Twin Dragons
- Classic Slots
- Food Slots
- Gold Slots
- Horror Slots
- Jungle Slots
- Magic Slots
- Sports Slots
- Slot Developers
- Free Slots
- Poker
- Sports
- Esports
FDJ’s Parions Sport Scoops Major Three-Year PSG Sponsorship
Parions Sport, the sports betting brand of Française des Jeux (FDJ), continued to expand its presence across French sport after an agreement with Ligue 1 giants Paris Saint-Germain made the brand the soccer club’s principal betting partner.
€5M-A-Year Three-Year Deal
The new agreement between Parions Sport and PSG is scheduled to commence from the 2022-23 Ligue 1 season and according to media reports in l’Equipe, will see the sports betting brand fork out €5 million ($5.5 million) per season in a three-year partnership.
Parions Sport is set to replace PSG’s current betting partner, Kindred Group’s Unibet, which has been a sponsor of the soccer club from the French capital since the 2018-19 Ligue 1 season. Parions Sport’s parent FDJ is yet to confirm the new partnership, the biggest ever for its flagship sports betting brand.
Kindred’s Unibet will stay as a principal betting partner of the French soccer giant until the 2022-23 season, having triggered the two-year extension clause in its sponsorship agreement which was set to expire in 2020.
The agreement with PSG is the second high-profile French sports deal Parions Sport had entered into over the past two months, following the agreement with France’s rugby federation in January.
Gain Domestic Ground on International Competition
The two-year sponsorship made FDJ’s sportsbook brand the official team sponsor of Fédération Française de Rugby’s (FFR) Men’s and Women’s XV teams. Parions Sport will receive brand visibility across FFR’s official media, as well as at the stadium during home games of the French teams.
FFR will also receive exposure via digital content across Parions Sport’s networks and social media, utilizing FDJ’s partnership with 27,000 unique merchant brands to distribute and promote the sport. In addition, FFR will receive support from the sports betting brand in relation to the upcoming 2023 RFU Rugby World Cup.
The agreements with FFR and PSG materialized after a significant boost to Parions Sport’s marketing budget from its parent company, seeking to enhance the market appeal of its flagship sports betting brand amid international competition.
As part of those efforts to gain the edge over international players in the sports betting space was Parions Sport’s nationwide TV advertising campaign named “We Are the Bettors” which launched earlier in March.
With 4 years experience as an analyst, Julie—or ‘Jewels’, as we aptly refer to her in the office—is nothing short of a marvel-worthy in her attention to the forex and cryptocurrency space as she quickly became the first pick to co-pilot education to the masses with Mike.
Previous Article
Must Read