FansUnite Secures Ohio B2B License ahead of Sports Betting Launch

FansUnite Entertainment, а British Colombia-based sports betting and entertainment company announced that it successfully acquired a sports gaming supplier license from the Ohio Casino Control Commission. As a result, the company will be able to launch its offerings in the state, supplying local companies with gaming solutions.

FansUnite Forays into Ohio

Ohio recently legalized sports betting and is preparing to officially launch its sports betting market on January 1, 2023. According to analysts, sportsbooks in the Buckeye State would collectively generate a sports betting handle of around $8.8 billion during the first year of operations.

As Ohio makes a foray into the sports betting sector, FansUnite will become the official gaming supplier of betr, a micro-betting sports company owned by Betr Holdings. Thanks to its new license, however, FansUnite will be also allowed to power other sports betting operators with its solutions.

This exciting news follows another favorable development for the company, with the company receiving a gaming-related supplier license from the Alcohol and Gaming Commission of Ontario. While FansUnite announced its plans to offer gaming products in Ontario almost a year ago, it has now officially grabbed a license that will allow it to foray into the Canadian province.

FansUnite’s expansion is in line with the company’s strategy to conquer more regulated jurisdictions with its betting content.

Burton: The New License Is a Major Milestone for FansUnite

FansUnite’s chief executive officer, Scott Burton, spoke about the new license. He said that it represents an important milestone for the company’s US strategy and overall business-to-business operation. Burton said that Ohio will likely quickly cement itself as a big hub for sports wagering.

The state of Ohio is the latest jurisdiction to legalize sports betting and as a major sports hub, we expect it to generate significant gaming revenues for our B2B clients and our live activation team at Betting Hero.

Scott Burton, CEO, FansUnite

Burton added that the new license will allow his company to launch in Ohio from day one, providing it with an edge over some of its competitors. The CEO concluded that as FansUnite secures more B2B agreements, it will continue pushing for launches in more sports betting markets.

FansUnite is a globally-operating sports and entertainment company that excels in the production of legal iGaming and sports wagering solutions. Its unique Chameleon platform, named so for its flexibility, offers a full suite of solutions for the casino, sports and esports betting sectors.

FansUnite also has its own betting brands, including the McBookie and VamosGG brands in Scotland and Brazil.

In other news, Underdog, one of the fastest-growing fantasy sports companies, also secured a license to operate in Ohio.