BetMGM’s Elvis Presley Slot Games Usher In New Age of Rock’n’ Roll

BetMGM is expanding its digital lineup of fresh games with the newly minted Elvis Presley-branded online slot games, paying homage to the King of Rock and bringing his electrifying presence to the iGaming reels.

The King of Rock Comes Back to Life in a Series of New BetMGM Casino Slot Games

Through a strategic partnership with Octoplay, the platform will launch a series of branded games that offer players the opportunity to relive the glory days of rock’n’roll and take in the energy of a bygone Las Vegas that has helped shape modern-day Sin City, all through the lyrics of the King. 

This fresh partnership follows in the footsteps of similar content deals, most recently with FashionTV Gaming Group, which has already seen the company inject a series of branded content onto the BetMGM platform.

Commenting on the rollout, BetMGM SVP Oliver Bartlett had this to add: “Elvis Presley helped shape the entertainment industry in Las Vegas, a city whose DNA runs through everything we do at BetMGM. Bringing the King’s legacy to BetMGM through our partnership with Octoplay allows us to honor that history in a new way and capture the charisma of a larger-than-life legend.” 

He called the slots a “celebration” of an icon and further boosted BetMGM Casino’s online casino platform. The games that are delivered start with the aptly named Elvis Presley: Viva Las Records, which plays across a 5-by-3 grid, along with a Hold & Win bonus, five jackpots up to 2,500x, and more. 

Naturally, Elvis’ brand and imagery are written all over the slot, with his signature silhouette presiding over the action, and the title creating a deeply authentic setting in which to enjoy a music icon that transcends generations. 

Octoplay and BetMGM Launch New Slots across the US and Canada

“Elvis Presley’s cultural reach is unmatched, and Viva Las Records delivered strong results from day one because we built an experience that truly captures the energy and showmanship the King was known for. 

This exclusive collaboration with BetMGM validates our approach to premium branded content and lays the foundation for Octoplay’s accelerated growth across North America,”  Octoplay CEO Ralitsa Georgieva added. 

The first title has already been introduced in New Jersey and Michigan in the United States, as well as in Ontario, Canada, with a second Elvis-branded game coming at the end of the summer later this year.