January 27, 2021 3 min read


Fade The Noise in Charge of Tipico’s Social Media Strategy

Fade The Noise will help Tipico spearhead its social strategy in the United States as the sportsbook prepares for fresh launches throughout 2021.

Tipico Secures Help from Fade The Noise to Shape Social Media Strategy

Tipico has teamed up with Fade The Noise, a dedicated firm focusing on the creation of sports and affiliate content for social media. As per the partnership, FTN will assist Tipico in creating tailored and dedicated content to promote the sportsbook.

FTN has vast expertise across a range of verticals and can create betting and affiliate content across numerous media, including blogs, podcasts, and live streams. According to the agreement, FTN will focus on all three verticals, including video, audio and writing and help Tipico with distribution and targeting of the right audiences.

Commenting on the partnership, Tipico Head of US marketing Keith Gormley explained that FTN is a trusted name in the industry and the perfect fit for the company which will look to expand its reach into existing and newly-regulated markets within the United States.

FTN has a deep roster of big-name talent, and their decades of expertise with sports betting and daily fantasy audiences make them a truly unique and valuable partner to Tipico as we expand our reach into new regulated states

-Tipico Head of US marketing Keith Gormley

Thanks to FTN, Gormley said, Tipico should have no issue positioning its brand and achieving the desired awareness among sports betting audiences in the country.

Responding to the partnership, FTN founder and chairman Brad Evans added that the company is excited to be teaming up with Tipico as one of the largest betting brands out there.

Evans said that FTN had every intention to forge a long-term and lasting partnership with Tipico, which already launched in New Jersey in December and is now eyeing Colorado as a second state for the sportsbook.

A New Match Bonus at Tipico

The sportsbook has also used the opportunity to launch a market-leading 100% match bonus available to bettors of any popular sports, and just on time for the NFL playoffs, NBA and various college competitions among others.

Commenting on the success of the company so far, Tipico managing director, US business Adrian Vella further said:

 “After a successful soft launch of our mobile app this fall, we are now excited to deliver the most attractive welcome offer on the market to New Jersey sports bettors.”

-Tipico managing director, US business Adrian Vella

In Colorado, Tipico is planning to launch in partnership with Century Casinos with a dedicated sportsbook arriving before long in the Centennial State.

Lead Editor

Mike made his mark on the industry at a young age as a consultant to companies that would grow to become regulators. Now he dedicates his weekdays to his new project a the lead editor of GamblingNews.com, aiming to educate the masses on the latest developments in the gambling circuit.

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