DATA.BET Teams Up with Entain’s Estonian Brands to Spearhead Esports Product

DATA.BET, a provider of cutting-edge esports betting technology and odds, has signed a new deal with Entain NCE, strengthening the latter’s esports footprint in the Baltics, and specifically, Estonia.

The partnership covers the Optibet and Klondaika brands and provides them with access to advanced esports betting coverage, along with DATA.BET’s signature solutions, including Odds Feed, Risk Management, Bet Builder, and various engagement widgets and tailored solutions, such as Pitch Tracker, Scoreboards, Video Streaming, Stats, and more.

DATA.BET Strengthens Entain Esports Offer in the Baltics

The partnership will strengthen the two brands’ position in the esports vertical and potentially boost profitability in the sector. DATA.BET has a comprehensive coverage of the world’s most played and niche esports, including disciplines such as Dota 2, Valorant, League of Legends, Counter Strike 2, and more – with more than 30 games and 10,000 monthly events featured in its feeds.

DATA.BET Head of Sales Otto Bonnin: “This partnership sets a high bar for product excellence. Our role is to power that ambition with an esports layer that’s rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience. We’ve aligned on a clear roadmap to scale, with more Entain brands scheduled to join the rollout next.”

Entain NCE Director of Sportsbook Hendrik Ahuna was similarly pleased with the opportunity and said, “We are thrilled to partner with DATA.BET, who are renowned for being the leading Esports provider and who share the same passion and commitment for esports as we do.”

Ahuna welcomed the opportunity to leverage DATA.BET’s deep understanding of the esports ecosystem and expressed hopes that the collaboration will help elevate the vertical even further while allowing Entain’s brands to be at the forefront of this push.